Argo Design
Argo Design (styled argo design or argodesign and shortened to argo) is a design consultancy based in Austin, Texas, in the United States. It was co-founded by Mark Gauger and Mark Rolston in 2014, both of whom previously worked at Frog Design Inc. Argo Design has co-developed a mobile commerce and storytelling platform with Wrap Media, a smart home application for the PEQ home automation and security service, and a photograph-sharing application with startup Shoto. Argo has proposed designs for a hospital MagicBand, a drone ambulance to speed up emergency support, a car capable of being divided into two motorcycles, and a human-centered experience for Elon Musk's Hyperloop concept.
Description and history
Argo Design, a design consultancy that has been described as "part incubator, part client agency, and part product development group", was co-founded and self-funded by Mark Gauger and Mark Rolston in 2014. Gauger and Rolston had previously worked for Frog Design Inc., as did Argo's current partners Jared Ficklin (creative technologist) and Kevin McDonald (creative lead), who had served as Frog's principal technologist and principal designer, respectively.As of 2015, Gauger retains his position as Argo's managing partner; Rolston serves as chief creative officer (CCO). Rolston has said of his decision to focus on user experience (UX):