The Mexican Association of Marketing Research and Public Opinion Agencies (Spanish: Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública) (AMAI) is the agency responsible for maintaining the transparency and quality in market research in Mexico, setting the standards of quality and socioeconomic levels.
Founded in September 1992, AMAI is an independent organization of different Mexican companies doing market research, opinion and communication, whose purpose is to establish the quality standards as well as common standards in methods, techniques, terminology, analysis criteria, etc. that are related to market research inside Mexico.
It is a professional entity that brings together all the key Mexican industry players of research, who generate about three-quarters of the Mexican market.
Since its inception, AMAI established its own Code of Ethics and standardize the criteria for socio-economic levels in Mexico, which has led to greater transparency in the investigation and the possibility of comparing the results produced by different agencies. The first index of socio-economic levels occurred in 1994, becoming the standard criteria of classification used in the country. The current index is known as the "Rule 13x6" which classifies into 6 levels the households in Mexico.
On days of north wind infinity appears
Against the unknown allegiance of fear
Of pagan wisdoms and pagan sights
We created kingdoms blended by might
All fearless servants
Blind fortunes for the throne
For the ode of glory dominated here
On glorious horses through wide landscapes
Might poisoned the minds of men
From the age of passion
Soldiers of the hand
Under the wrath of the sun
They ruled the lingdoms
And built a new dawn
Dark kings hailed beyond all fate
Above the gates of infinity
Imperiums call the profane
On days of north wind illusions appear
Against the unknown allegiance of fear
Pagan wisdom - pagan sights
Create the vision blended by might
Dark empries beyond all fate
Above the gates of infinty
Imperiums call the profane