Altoids

Altoids are a brand of breath mints. The brand was created by the London-based Smith & Company in the 1780s, and later became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge.

Marketing

Altoids are less widely available in Britain—their country of origin—than in the US to which they are exported. The mints are stocked in relatively few shops, including Tesco, Morrisons, and Waitrose supermarket chains. Marks & Spencer produces a near identical product called "Curiously Strong Mints". Unlike their marketing in the US, Altoids have never been heavily marketed in the UK. Callard & Bowser-Suchard once manufactured Altoids at a plant in Bridgend, Wales, but has since moved Altoids' production to an existing plant in Chattanooga, Tennessee, United States. This was done to manufacture the products closer to where they are primarily marketed. They were marketed for a brief period in the 1990s under the "Nuttall's" brand when Callard and Bowser was under the ownership of Terry's.