All the Hype That Money Can Buy

All the Hype That Money Can Buy, Five Iron Frenzy's third full-length studio album, released April 25, 2000, on Five Minute Walk, under their SaraBellum imprint, with distribution from Warner Bros. Records. It is musically their most diverse album, binding elements of salsa, Calypso music, and reggae with ska. Certain tracks also contain impressions of rockabilly, metal and arena rock. Guests appearing on the album include returning member Scott Kerr, Karl Perazzo of Santana, Christian singer Randy Stonehill, Justin McRoberts, and The W's members Bret Barker and Valentine Hellmam. The album contains typical fare for Five Iron, with both serious and humorous content throughout. Even the album's title is self-deprecating humor intended to foil the audience's expectations. In the title track the band reveals that "It's so wrong, so far from true. In secret, I'm just like you."

Lyrical content

The album contains Five Iron's signature mix of serious and silly content, though it leans toward heavier issues more than previous albums. On the serious side is "A New Hope" - written in response to the Columbine High School massacre. In "Giants" Roper references Adam Smiths' The Wealth of Nations to continue his general attacks on big business and Social Darwinism. In "Hurricanes" the vocalist laments "...and I am a failure / defeated every time..." before bringing the focus back to hope in Christ. Roper commented to HM Magazine that it was "...probably the most depressing song you'll ever hear from us."