Sensa (diet)
Sensa is a brand of diet aid created by Alan Hirsch, an American neurologist and psychiatrist. The product lacks scientific evidence of effect and has been the subject of controversy and lawsuits. Following a $26 million fine by the U.S. Federal Trade Commission in 2014, the company ceased operations.
Claims
According to the advertisements promoting the Sensa diet, you can eat your favorite foods without counting calories, deprivation, or cravings. All that is needed is to sprinkle all the food one eats with flavor-enhancing Sensa crystals, and that will result in weight-loss.
These "Sensa crystals" were developed by Alan Hirsch, MD, the founder and neurologic director of the Smell and Taste Treatment and Research Foundation in Chicago. The Sensa crystals (or "tastants") are said to promote feelings of fullness and, ultimately, weight loss. If a person sticks with Sensa, the website claims that a person could lose 30 pounds in six months.
Background
According to the "Sensa diet", when using the product, there is no specific diet regimen or list of food restrictions associated with Sensa.