Air Jordan

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary. The shoe concept was made by Michael Jordan before the drawing. Nike then got Peter Moore and Bruce Kilgore to draw the Shoe. The shoes, informally referred to in the plural as Jordans, were first produced for Michael Jordan in 1984 and released for public consumption in 1985.

Product history

Since its introduction into the sports shoe market by Devon Mabry, the Air Jordan evolved from the original basketball shoes to models for different uses, including I-XXIII. Air Jordan currently sponsors 21 active NBA players, including Chris Paul, Blake Griffin, Ray Allen, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. They also endorse Nike Air Jordan products. Also they sponsor other leagues such as the MLB, NFL, NASCAR and the WNBA.

The Air Jordan 1 was first produced for Michael Jordan in 1984, it was designed by Peter C. Moore, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for having very little white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars. Nike used this as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage and that whoever wore them had a certain edginess associated with outlaw activities. Nike would later create a colorway with red, white, and black which would be worn by Jordan for most of the 1985 and 1986 season.