Dixons Retail

Dixons Retail plc, was one of the largest consumer electronics retailers in Europe. In the UK, the company operates Currys, Currys Digital, PC World, (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. Dixons Retail's Nordic and central European business is operated under the Elkjøp umbrella, and it also operates Kotsovolos in Greece. The company was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index until its merger with Carphone Warehouse on 7 August 2014 to create Dixons Carphone.

At the time of its merger in 2014, Dixons Retail had 530 outlets in the UK and Ireland, and 322 in northern Europe.

The company, formerly known as Dixons Group plc and later DSG International plc, specialised in selling mass-market technology consumer electronics products, audio-video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and related financial and after sales services (e.g. extended service agreements, set-up and installation and repairs) to the techno-illiterate. It also sold other products and services, electrical products, spares, mobile services and extended warranties.