Adage

An adage (/ˈædᵻdʒ/; Latin: adagium) is a short, usually philosophical, but memorable saying which holds some important fact of experience that is considered true by many people, or that has gained some credibility through its long memetic use.

It often involves a planning failure such as "don't count your chickens before they hatch" or "don't burn your bridges". Adages may be interesting observations, practical or ethical guidelines, or skeptical comments on life.

Some adages are products of folk wisdom that attempt to summarize some form of basic truth; these are generally known as proverbs or bywords. An adage that describes a general rule of conduct is a "maxim". A pithy expression that has not necessarily gained credit through long use, but is distinguished by particular depth or good style is an aphorism, while one distinguished by wit or irony is an epigram.

Through overuse, an adage may become a cliché or truism, or be described as an "old saw." Adages coined in modernity are often given proper names and called "laws" in imitation of physical laws, or "principles". Some adages, such as Murphy's Law, are first formulated informally and given proper names later, while others, such as the Peter Principle, have proper names in their initial formulation; it might be argued that the latter sort does not represent "true" adages, but the two types are often difficult to distinguish.

Advertising Age

Advertising Age (or Ad Age) is a magazine, delivering news, analysis, and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. It also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary created by members of the Ad Age community. Simon Dumenco, the "Media Guy", is one of its columnists.

Ad Age's parent company also publishes Creativity, about the creative process, which has its own website, www.creativity-online.com, featuring what its editors believe to be the best video, print, and interactive ads. The site www.adcritic.com was acquired by The Ad Age Group in March 2002, and www.creativity-online.com is still reached by that domain.