Action Masters

Action Masters are a sub-line of the Transformers toy franchise, first released in 1990, with a wave of new releases released in Europe in 1991. It featured Transformers action figures who were unable to transform, but came with transforming partners, weapons or exo-suits. Some of the larger sets came with transforming vehicles or bases. This was the last sub-line release as part of the original Transformers toyline before the launch of Generation 2.

Toy design

Action Masters were non-transformable 3³⁄₄ inch action figures designed to represent classic and new Transformers characters. Those based on existing characters, were designed to best match their appearance in the popular cartoon series, with the newer characters following the same basis design. Despite the lack of an ability to transform, they had more articulation than many of the Transformers toylines that preceded it, with moveable heads, arms, knees and legs. To complement the figures, each came with a transformable weapon, or in the case of the larger sets, a transformable vehicle.