Pralhad Keshav Atre

Prahlād Keshav Atre ( pronunciation ) (13 August 1898 – 13 June 1969), popularly known as Āchārya Atre, was a multi-faceted Indian figure. He was a prominent Marathi writer, a poet, an educationist, a newspaper founder–editor of Maratha (a Marathi language daily whose head office and press was located at Coca-Cola gulley in Worli, Mumbai), a political leader, a movie producer–director–script writer and above all, a noted orator.

His Marathi film, Shyamchi Aai won the 1954 National Film Award for Best Feature Film. Atre wrote seven plays; some of them had a humorous theme while others, a serious one. All of them received high public acclaim. His comedy-play, Moruchi Mavshi was later adapted into Hindi film, Aunty No. 1 (1998), starring Govinda and Raveena Tandon.

Atre's two autobiographical works, Mi Kasā Jhālo and Karheche Pāni, similarly received much public acclaim. Atre was the founder–editor of four Marathi newspapers. Two of them had a short life. But the other two, Maratha and (Weekly) Navayug, ran for many years with a large circulation.