The Movie Masters Cinema Group
Grand Cinemas and Ace Cinemas are a Western Australian chain of cinema multiplexes. The chain is operated by The Movie Masters cinema group.
History
The Movie Masters Cinema Group was formed in the 1990s as a co-operative initiative between the locally owned
and operated WA cinema companies, Ace and Grand Cinemas. The organisation is based solely in Western Australia.
Ace Cinemas, a Western Australian owned company, was founded as one of Australia’s first drive-in operators in the 1950s.
Grand Cinemas (formerly the Grand Theatre Company) was originally formed as a family business in 1928, with a group of cinemas in the city. During the drive-in era, the company relocated to the suburbs, as people no longer wanted to drive in to the city just to see a movie. Grand Cinemas was responsible for the construction of the Cinema City opposite the Perth Town Hall (later operated by Hoyts before its demolition).
In 1994, Grand Cinemas further developed the cinema scene with the launch of their megaplex at Warwick in Western Australia, offering the fist suburban cinema complex in Perth's Northern Suburbs (prior to that patrons had to travel to the Innaloo Greater Union complex.
