From 2000 to 2005, two of the company, Luke Smart and Dafydd Williams (and sometimes others), would occasionally record "meetings" known as ATMOS Tonight. These presented the thoughts of the developers in a humorous fashion.
Like Cadillac, it was introduced to Atmos at an industry trade show ... Curating an Atmos environment requires creating a 360-degree sound field by coordinating Dolby’s processors and software with an array of speakers.