9Life

9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment Co. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Scripps Networks Interactive for the distribution of many formats.

History

The channel was first announced on 28 October 2015, and began broadcast on 26 November 2015 and broadcast 24 hours a day on channel 94. 9Life replaced the main broadcast of datacasting channel eXtra, which was moved to channel 95 to replace its timeshift channel eXtra².

9Life began being included in the official OzTAM ratings on 1 December 2015, where it recorded a 2.3% primetime share, nearly double that of sister channel 9Gem, which has been the biggest channel launch since 9Go! in 2009.

Programming

The majority of programming comes from Scripps' Bravo lifestyle and reality shows produced for an American audience, some of which have already aired through the Foxtel platform.