9Go!

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.

History

Origins

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched mid-way through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.

The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009, as well as multi-coloured logo variations.

The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel. The Nine Network's regional affiliates, WIN Television and NBN Television, also launched GO! on 9 August 2009, on channel 88. Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia. before expanding to Eastern South Australia on 11 November 2011 There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. Nine have established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.