9Gem

9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network on Sunday 26 September 2010 at 6am. The launch, originally planned for 24 September at midday, was rescheduled due to "technical issues" at Nine's playout centre. It is a General Entertainment and Movies channel, the phrase from which the original name "GEM" is derived.

The channel is transmitted in regional and remote areas of Australia by the Nine Network's affiliates, WIN Television, NBN Television, Imparja Television and Southern Cross Austereo.

History

Nine Network CEO David Gyngell stated "GEM is part of Nine's strategy to create a cluster of complementary channels to cover all key audiences." The channel is aimed at everyone, including lifestyle programs and movies, with additional programming drawn from a combination of new shows and other shows previously aired on its sister channels Nine and GO! (now 9Go!). The launch of GEM followed the success of GO!.

2015 rebrand

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GEM being renamed "9Gem". Additionally, due to the rebroadcast of 9HD on channel 90, 9Gem was moved to channel 92 and converted from HD to SD. On 16 December 2015, 9Gem's on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.