7mate

7mate is an Australian free-to-air high definition digital television multichannel, which was launched by the Seven Network on 25 September 2010.

The network stated that 7mate would contain sport and regular programs aimed primarily to the "alpha male" audience (as reflected in the channel's slogan and ident), with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7TWO. The channel replaced 7HD as the Seven Network's only high-definition channel. The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition. Due to the rebroadcast of 7HD in March 2016, 7mate will be reduced to standard definition.

History

Launch

The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.