7TWO

7TWO is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 1 November 2009. The channel broadcasts a variety of programs, targeting a 25+ year old audience, with most programs originating from Australia, New Zealand, United Kingdom, and United States.

Launch and promotion

The channel was officially announced by the Seven Network on its breakfast program, Sunrise, at 7:45 am AEDT 23 October 2009. Earlier, speculation suggested that Seven would launch its secondary channel around November 2009, with possible names including 7PLUS, PLUS7, Channel Mate and 7TWO. Seven's then-programming chief Tim Worner stated after the reveal that some of the potential names were red herrings to keep details of the channel a secret.PLUS7 and Channel Mate (as 7mate) were later used for Seven's internet TV catch-up service and Seven's second digital multi-channel respectively.

The channel launched with the airing of a promotional video called "Its Time", featuring Seven Network personalities and clips of shows and movies intended to be broadcast on the channel, followed by normal programming. This video was also launched on the multi-channel's website and received cross-promotion on the primary Seven channel. The Seven Network continues its policy of cross promoting each of their channel's content across all of its three channels to this day. Seven presenters Tom Williams and Johanna Griggs initially served as the "face" of the channel and were seen presenting 7TWO's Friday and Sunday night lifestyle line-ups in early 2011.