4ZA

4ZA (now known as The Hits Southland 98.8) was an adult contemporary radio station in Southland, New Zealand.

Early Years

4ZA began broadcasting in Southland on 820 AM in 1956 as a commercial station operated by the Radio New Zealand (which at the time was known as the National Broadcasting Service). With the change in band frequency spacing in late 1978, 4ZA moved to 864 AM. Before 1989 radio stations in New Zealand were assigned call signs; 4ZA was branded as its call sign name 4ZA until 1993, when it became Classic Hits ZAFM.

In 1979 John "Boggy" Mcdowall joined the station and took on the role as the breakfast show host. Despite all the changes made to the station, Boggy remained the station's breakfast host until the end of 2012. For a time Boggy was also the station's Programme Director.

Switch to FM

In 1991 when it began broadcasting on 98.8 FM, 4ZA was the first commercial station in Southland to broadcast on FM. Years later 4ZA also switched to FM in Te Anau, broadcasting on 90.4FM. Between 1991 and 1993 4ZA ran a country music show on the AM frequency on Sunday mornings and a Classic Hits show at the same time on the FM frequency; the same was done weekday mornings where Talkback would run on the AM frequency. It was at this time that announcers started calling the station Classic Hits 4ZA-FM. From 7 pm to 6 am the station carried RNZ Community Network programming in simulated stereo.