4MMM

4MMM (identified on air and in print as Triple M) is one of Brisbane, Australia's commercial FM Rock radio stations, primarily targeted at those in the 25-50 age group. It is part of the Southern Cross Austereo Triple M network and broadcasts on 104.5 MHz.

Station history

4MMM started on the FM band at 104.1 MHz on August 22, 1980. Brisbane businessman Leo Williams was the driving force behind the venture while the station manager then was Rob McKay, who left the station soon after, allowing program manager Ted Seymour to take the reins. Their first format was contemporary rock. It was rebranded as FM104 in December 1982 with the new slogan "Rock In Stereo", and focused on the typical Queensland lifestyle of beaches and barbecues.

The music was now serious rock but very much album oriented. Their playlists now included AC/DC, The Angels, Van Halen, ZZ Top and the Talking Heads as well as supporting Australian pub rock bands such as INXS, Hunters & Collectors and the Choirboys.

In 1983, they started using the popular call sign, "FM104 ROCKS THE WEEKEND", "FM104 ROCKS BRISBANE" and "FM104 ROCK IN STEREO". The first number one ratings success was in the 7 to midnight timeslot in the second survey of 1983, reaching an impressive 26 share. The station finally went number one overall in October 1984 with a share of 18.2% total audience.