4DX

4DX is a motion picture technology owned and developed by South Korean company CJ 4DPLEX, a part of the CJ Group. 4DX allows a motion picture presentation to be augmented with environmental effects such as seat motion, wind, rain, fog, lights, and scents along with the standard video and audio. As such, theaters must be specially designed for and equipped with 4DX technology. The experience was introduced commercially in 2009 with the release of Journey to the Center of the Earth in Seoul, South Korea.

In 2015, there are more than 239 4DX auditoriums in 39 countries.

History

4DX was launched by South Korean theater chain, CJ CGV with the release of New Line Cinema's Journey to the Center of the Earth in Seoul in 2009. In 2010, after the technology's success with the 4DX screening of Avatar, CGV has expanded more theaters throughout South Korea. The company later opened its first 4DX theater in China on 14 April 2012 with the release of Titanic 3D and Vietnam on 21 January 2014, with the release of I, Frankenstein, as part of the completion of the merger with Megastar Cinemas.