Logo

A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. "The" in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word). By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

History

Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),trans-cultural diffusion of logographic languages, coats of arms,watermarks,silver hallmarks and the development of printing technology.

Logo (disambiguation)

A logo is a graphic used to represent an entity.

Logo may also refer to:

See also

Libraries\Pictures

Logo TV

Logo TV (also simply known as Logo) is an American digital cable and satellite television channel that is owned by Viacom Media Networks. From its launch up to February 21, 2012, the channel focused on lifestyle programming aimed primarily at lesbian, gay, bisexual, and transgender (LGBT) people. Since February 21, 2012, however, the channel has been shifting its focus away from LGBT programming & towards general cultural & lifestyle programming, prompting outrage from the channel's LGBT viewership, who responded by comparing the channel's new non-LGBT programming focus to that of the NBCUniversal-owned Bravo.

Sordid Lives

Writer Del Shores brought his series Sordid Lives: The Series to Logo in 2008. After Shores and the actors, including Beth Grant and Olivia Newton John were not paid, the series stopped production after only one season. Logo has still not paid them.

Viewers

As of February 2015, approximately 51,337,000 American households (44.1% of households with television) receive Logo.