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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Agency remuneration & contractsCreativityMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Marketing operationsMarketing procurementBenchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
WFA videos & webinars
WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.
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Join us for as we look back on an eventful year in marketing in partnership with Creative Equals
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What should advertisers do now, to be ready for the 2025+ digital media ecosystem.
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Únete a la sesión con Guillermo Girola de R3 para descubrir cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.
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Join us for a joint meeting of WFA's DEI and AI communities to discuss the diversity, equity and inclusion (DEI) risks inherent with generative AI use, with a focus on biases and discrimination. Register here
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