Eminem has announced that his upcoming album “The Death of Slim Shady (Coup De Grâce)” will arrive on July 12.
In a promo video for the album that the rapper posted to social media, a woman gives birth to a baby and it isn’t exactly a warm welcome to the world. As the mother holds the child, it opens its black eyes and cracks a sinister smile as horns emerge from its head.
News of the release date comes just ahead of the release of the project’s second single “Tobey,” which features Big Sean and Babytron. The song, which drops tonight, will be accompanied by a Cole Bennett-directed video and is likely named after Tobey Maguire based on a lyric from that song’s teaser.
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So far, Eminem put out the project’s first single “Houdini,” a callback to his 2002 single “Without Me.” The song included references to Megan Thee Stallion and Steve Miller Band, and bowed at No. 2 on the Billboard Hot 100.
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Eminem first announced “The Death of Slim Shady” during the NFL Draft in April, putting out a Detroit Murder Files crime show teaser to accompany it. He later published an obituary in the Detroit Free Press bidding adieu to Slim Shady, his career-long alter ego that he’s played as a character in his songs and in videos.
Beyond the two singles, “The Death of Slim Shady” is likely to include production from Dr. Dre after the legendary musician revealed that he contributed to the project. To announce “Houdini,” he tapped magician David Blaine for a FaceTime video he posted on his socials.
