Princess Reema Bint Bandar Al Saud, Saudi Arabia’s ambassador to the United States, emphasized the importance of collaborative efforts with Brazil during her video appearance at the FII Priority Summit on Wednesday (12). Praising President Lula’s “clear vision” for Brazil’s future, she expressed her anticipation for Brazil’s leadership role in Latin America. Additionally, the princess stressed the importance of investing with dignity, underscoring the vital role entrepreneurs play in fostering a more humane approach to globalization.
“The only reason for success is diligence, focus, and leadership. When I listen the president [Luiz Inácio Lula da Silva], I see a clear vision of where Brazil wants to go. When we talk about dignity, we have to recognize our people,” she remarked via video at the FII Priority Summit, a meeting of leaders and executives held in Rio.
Princess Reema Bint Bandar Al Saud said she was excited to see Brazil’s leadership in Latin America and highlighted the desire for partnership with Brazil. “We need to work together [with Brazil]. See and listen to each other, invest with dignity,” she noted.
During her address, the princess reiterated the critical need to invest with dignity and to consider the human element in business operations. She pointed out that both government and private sector players bear responsibility for ethical engagement.
“If globalization focuses solely on economic aspects and neglects the human dimension, we will not get [anywhere],” she asserted. “There is no comprehension of the overall impact. Success on the global stage requires recognizing that while business is crucial, the real investment must be in people,” she emphasized.
Tranlation: Todd Harkin
