Understanding wireless field force automation in trade services
Abstract
Purpose
Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile business‐to‐employee solutions, especially field force automation (FFA), have been widely adopted throughout the planet. The purpose of this paper is to investigate the impact of wireless FFA in trade services organisations in New Zealand.
Design/methodology/approach
The paper uses a case study approach to examine two trade services organisations.
Findings
The findings demonstrate that wireless technologies can significantly enhance the benefits of traditional FFA.
Practical implications
The paper concludes with recommendations for future practice and research.
Originality/value
This paper contributes to the academic research in this field by examining two organizations that have already implemented their own wireless FFA solutions and have realized benefits and impacts as a result.
Keywords
Citation
Barnes, S.J., Scornavacca, E. and Innes, D. (2006), "Understanding wireless field force automation in trade services", Industrial Management & Data Systems, Vol. 106 No. 2, pp. 172-181. https://doi.org/10.1108/02635570610649835
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited