Sy Minh Thang Chu

Sy Minh Thang Chu

Master's at Warwick Business School | Market Research and Product Enthusiast | Digital Strategist | Build customer-centric strategies for sustainable growth

Coventry, England, United Kingdom
418 followers 387 connections

About

I'm Sy, a 1st Class Graduate in marketing.

As an analytical and creative marketing graduate, I'm driven by a passion for transforming data-driven customer insights into compelling narratives that make the brand distinctive in consumers' minds with precise positioning strategies. I strive to excel in developing customer-centric approaches that foster trust, loyalty, and long-term profitability.

Despite being in an ever-evolving industry, my marketing journey has always been guided by one mission: "To genuinely connect with the right people by offering the relevant value at the right time, all with sincerity and integrity".

Marketing is no longer about advertising, interruption, spam, or annoying sales messages.
Great marketing is about creating lasting relationships through understanding and empathy.

To me:

👉 A marketer builds genuine relationships with those he chooses to help.

👉 A marketer is a change maker. He is there to change someone’s life.

👉 A marketer never annoys his customers with pushy sales messages.

👉 A marketer asks people to permit him to approach and help them.

👉 A marketer excels in solving a single specific problem.

👉 A marketer only serves someone, not everyone.

Over the last few years, I’ve honed my skills in market research, customer analysis, strategic planning, and value creation, always with a focus on driving meaningful results.

Whether it’s overcoming challenges with a growth mindset, crafting campaigns that speak to the heart, or setting bold goals that push the industry forward, my approach is both visionary and grounded in data.

I'm now a content writer for my website. I aim to publish in-depth articles revolving around marketing strategies, all 100% proven by academic research and professional analysis. The goal is to help young marketers deepen their expertise and make customer-centric decisions in the AI era where valuable insights are scarce and manipulated.

Articles by Sy Minh Thang

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Experience

  • Content Writer

    Marketing With Thang

    - Present 7 months

    United Kingdom

    The blog website is a beacon for marketing enthusiasts, professionals, and passionate students seeking to deepen their understanding of strategic branding, consumer psychology, and cutting-edge marketing practices.

    The mission is simple. I want to make marketing knowledge at all levels freely available and digestible for any reader on the Internet. The ultimate goal is to inspire young marketers and ambitious entrepreneurs to be more customer-centric and authenticity-driven in their…

    The blog website is a beacon for marketing enthusiasts, professionals, and passionate students seeking to deepen their understanding of strategic branding, consumer psychology, and cutting-edge marketing practices.

    The mission is simple. I want to make marketing knowledge at all levels freely available and digestible for any reader on the Internet. The ultimate goal is to inspire young marketers and ambitious entrepreneurs to be more customer-centric and authenticity-driven in their marketing strategies.

  • Vietnam Booking Graphic

    Digital Marketing & SEO Internship

    Vietnam Booking

    - 3 months

    Ho Chi Minh City, Vietnam

    - Conducted in-depth keyword research using Google Keyword Planner, Search Console, Ahref, etc. to identify prospective keywords.

    - Analyzed search intent and user behaviour through search results and social platforms to inform content strategy and optimize existing content for improved search rankings, resulting in 23,000 impressions within the first 2 months.

    - Employed diverse link-building tactics, including link insertion by publishing infographics and industry insights…

    - Conducted in-depth keyword research using Google Keyword Planner, Search Console, Ahref, etc. to identify prospective keywords.

    - Analyzed search intent and user behaviour through search results and social platforms to inform content strategy and optimize existing content for improved search rankings, resulting in 23,000 impressions within the first 2 months.

    - Employed diverse link-building tactics, including link insertion by publishing infographics and industry insights, and guest blogging by generating blog posts for relevant websites, securing referrals from 10+ good-authority URLs

  • Business Administration Club - BAC FTU2 Graphic

    Head of Human Resources Department

    Business Administration Club - BAC FTU2

    - 1 year 1 month

    Ho Chi Minh City, Vietnam

    - Led the yearly Recruitment program to acquire talented university students (over 20% increase in the total number of candidates).

    - Organised monthly training sessions about project management, problem-solving skills, etc., to refine all departments' task performance.

    - Planned and organised several big and small bonding events throughout the year to energise members and celebrate the club’s milestones.

  • ZIM ACADEMY Graphic

    Content Writer x English Tutor

    ZIM ACADEMY

    - 8 months

    Ho Chi Minh City, Vietnam

    - Delivered English lessons across proficiency levels using the academy’s materials and documents.

    - Provided students with personalised support including after-class lessons and conducted surveys to identify learning obstacles, increasing student motivation and satisfaction by 20%.

    - Analyzed surveys and questionnaires to extract relevant customer insights and generate ideas for the academy's SEO and social media marketing strategies, contributing to over 10,000 web visits each…

    - Delivered English lessons across proficiency levels using the academy’s materials and documents.

    - Provided students with personalised support including after-class lessons and conducted surveys to identify learning obstacles, increasing student motivation and satisfaction by 20%.

    - Analyzed surveys and questionnaires to extract relevant customer insights and generate ideas for the academy's SEO and social media marketing strategies, contributing to over 10,000 web visits each month and reaching 2% conversion rate.

  • X-Leader  Graphic

    Member of HR Team

    X-Leader

    - 6 months

    Ho Chi Minh City, Vietnam

Education

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