Sarah Kavanagh

Sarah Kavanagh

Experienced strategic insights and commercial leader with more than twenty years of global experience.

London, England, United Kingdom
1K followers 500+ connections

About

An experienced leader with over 20 years of expertise spanning agency, consultancy and client side, I excel in interpreting insights and transforming them into actionable strategies. Known for navigating logistical complexities and delivering projects on time and within budget, I have a proven track record of driving change by bringing together commercial, consumer, shopper, digital and other insights. Passionate about Equality, Diversity, and Inclusion (EDI), I leverage strong stakeholder management, influencing, and problem-solving skills to develop strategic initiatives.

Activity

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Experience

  • Women in Data® Graphic

    Director of Research And Evaluation

    Women in Data®

    - Present 1 year 3 months

    London, England, United Kingdom

    Invited to head up insights to understand the issues and solutions around gender equality in data industries, and delivering leading research around gender equality topics such as work, health, education and safety

  • None Graphic

    Career Break and Maternity Break

    None

    - 2 years 4 months

    Time with family and new baby, flipping a property, reading, looking after self, volunteering with BWIL, exercising, coaching, thinking about the future

  • Shell Graphic

    Global Brand Tracking Manager

    Shell

    - 5 years 6 months

    Headed up the brand tracking team of researchers, within Global Insights. Lead management and insightful delivery of tender process and set up of new programs and managed strategic brand tracking across the retail and lubricants businesses.
    Highly Commended in MRS Awards for Global Business Impact in 2019

  • Freelance Market Researcher

    SK Research

    - 1 year 7 months

    London, United Kingdom

    At General Mills from August 2014 to October 2015 as CI Lead for European & Australasian strategic brand development for Snacking portfolio responsible for planning, innovation & renovation, comms & geographic expansion.

    May-August 2014 at Basis Research setting up global brand tracking for a fashion retailer, a market segmentation for a leisure travel business and ad hoc projects for a major supermarket.

  • Reckitt Benckiser Graphic

    Regional Consumer and Market Insights Manager - Northern Europe

    Reckitt Benckiser

    - 2 years 4 months

    London, United Kingdom

    Responsible for driving strategy and activation of household portfolio in Northern Europe (including Finish, Vanish, Air Wick and local brands), responsible for all ad hoc and continuous insight.

  • Tpoll Graphic

    Account Director

    Tpoll

    - 3 years 1 month

    London, United Kingdom

    Responsible for management of a range of client accounts covering consumer panels, communities, tracking and ad hoc studies. Range included NPD optimisation, volumetrics/TURF, activation, brand and comms optimisation/assessment and customer satisfaction. Experience of working across a wide range of sectors - retail, travel, media, finance.

  • Synovate Graphic

    Account Director

    Synovate

    - 1 year 9 months

    Sydney, Australia

    Responsible for management of a range of client accounts covering customer satisfaction, consumer segmentation and B2B activation. Experience of working across retail, FMCG, finance and technology sectors.

  • TNS NFO Graphic

    Managing Consultant

    TNS NFO

    - 5 years

    London, United Kingdom

    Retail and FMCG specialist covering brand comms and image optimisation and assessment, customer satisfaction, and consumer segmentation and customer panels.

Education

Volunteer Experience

  • Black Women in Leadership Network - BWIL Graphic

    Research Analyst

    Black Women in Leadership Network - BWIL

    - 10 months

    Economic Empowerment

    Supporting BWIL in the creation and publishing their first research report exploring the challenges faced by black women in their careers as they rise to become leaders

  • London 2012 Graphic

    Event Services Team Leader

    London 2012

    - 2 months

    During the London 2012 Olympic Games I worked as a team leader based at the Olympic Stadium. Each shift I was responsible for between 3-15 Games Makers, providing start/end of shift briefings and supporting other volunteers within the vicinity.

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