About
With over two decades of experience in the digital technology and FinTech sector, I am a…
Articles by Santosh
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Understanding blockchain - Part 2
Understanding blockchain - Part 2
The global financial system serves billions of people, processes trillions of dollars and supports a global economy…
1 Comment -
Understanding Blockchain - Part 1
Understanding Blockchain - Part 1
In this digital age, technology is at the heart of just about everything. It enables humans to value and to violate…
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Leading with Sir Alex Ferguson
Leading with Sir Alex Ferguson
Recently, I had an opportunity to interact with Sir Alex Ferguson, successful manager of the football team, Manchester…
16 Comments
Contributions
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Your team is feeling threatened by AI automation. How can you ensure they feel valued and secure?
It is quite normal to feel threatened by AI automation. We need to start with educating team on AI and what it means to the organisation. It is important for people to feel comfortable talking about it and understand how it will help them with the activities they perform as part of their role. They need to be educated on how they can make use of the AI to their advantage such that it helps them do their job better and efficient. It is also important to lay out the possibilities to learn AI tech and improve their skills to take on additional work or move to a new role. Turn their biggest fear of losing job to a pathway to exciting opportunities and better jobs.
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How can you identify opportunities to renew your customer base?
Value statement should be such that it meets customer expectation and addresses their key pain points. Once we have the value statement, communicating it effectively is critical to the success. 1. For mass reach out, key note speaking at an event or round table event, webinars, coffee mornings, etc. helps position the offering with the right value statement 2. I have used storytelling, video testimonials of customers endorsing the value propositions to effectively grow customer enquiries and pipeline 3. LinkedIn / Social media campaigns are another effective medium I have used to target a specific set of target customers 4. Look out for strategic event such as AWS connect, Money 20/20, Mobile Congress, WEF.. to exponentially multiply reach
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How can you identify opportunities to renew your customer base?
Innovating your offering is critical to the growth of your organisation. Often the changing market dynamics and customer behaviours require us to continuously innovate our offerings. To understand the market pulse and customer demand 1. Use techniques such as design thinking workshops, surveys, round tables, brainstorming, research, prototyping, A-B Testing, user-testing 2. Create Customer Advisory Council (CAC) comprising of your top customers. Involve them to not only capture the changing nature of demand, but to also help innovate the offering 3. Use business model canvas tool - it helps you stay focussed and create a strong value proposition
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How can you identify opportunities to renew your customer base?
In order to identify opportunities to renew your customer base, it is important to start with understanding the customer needs, motivation, goals and their feedback 1. Have a regular dialogue with your customer. quarterly/annual CSAT surveys are always useful to get a broader view on customer satisfaction 2. Critically analyse all the data points, reflect on the trends, patterns emerging, and create tailored comms plan addressing individual needs, their pain points, tailored offerings, service improvement plans etc. 3. Reach out to every customer with plans tailored to them, start regular cadence, track and report change
Activity
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Four weeks into my new role, it has been an exciting journey so far. I had the privilege of participating in the Partner Tech Forum in Santa Clara…
Four weeks into my new role, it has been an exciting journey so far. I had the privilege of participating in the Partner Tech Forum in Santa Clara…
Liked by Santosh Kumar
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Honored to present on the evolving Startup and VC Landscape and its role in strengthening the India-Europe Corridor to such a distinguished audience,…
Honored to present on the evolving Startup and VC Landscape and its role in strengthening the India-Europe Corridor to such a distinguished audience,…
Liked by Santosh Kumar
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Thrilled to have been part of the PanIIT Europe conference! The panel discussions were packed with powerful insights that sparked curiosity and…
Thrilled to have been part of the PanIIT Europe conference! The panel discussions were packed with powerful insights that sparked curiosity and…
Shared by Santosh Kumar
Experience
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HCLTech – Financial Services
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Education
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Helping organisation and teams to nurture ideas, learn fast through validation with customer insight and create value to their clients
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Activities and Societies: Innovation, Strategy, Leadership, Customer Focus and Corporate Governance
Innovation, Strategy, Leadership, Customer Focus and Corporate Governance
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Licenses & Certifications
Courses
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Emerging Leadership Program
Harvard Business
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iCoach Certification
Cornell University
Languages
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English
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Hindi
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Malayalam
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PanIIT Europe is the official association of all Indian Institute of Technology (IITs) alumni residing in Europe. Indian Institute or Technology…
PanIIT Europe is the official association of all Indian Institute of Technology (IITs) alumni residing in Europe. Indian Institute or Technology…
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Fraser Gemmell
Fantastic summary of the work that Mukund Kulkarni and our wider Pepper Advantage India team are delivering their clients through advanced Data and Analytics. Detailed Credit Intelligence sits at the heart of everything we do across Pepper Advantage - we firmly believe this helps drive enhanced performance for our clients and better outcomes for their borrowers. #India #creditintelligence #creditmanagement #dataandanalytics
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William Moroney
Finextra TV sat down with Temenos Managing Director - Europe Mark Yamin-Ali and COO at Komerční banka Jitka Haubová to outline the next steps in #modernization for large banks. Watch the video to learn how, as banks experience growing pressure from regulators and customers to modernize their outdated infrastructure, a successful transition to #digitalbanking can be achieved: https://lnkd.in/dhS6ejw3 #TCF2024
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Rohit Gupta
This week Cognizant announced its Q2 2024 earnings, delivering revenue above the high end of our guidance range globally. In the UK&I our business is showing resilience and continuing to execute against our strategic goals in what was a challenging but productive quarter. We continued to see momentum across many sectors, won multiple new logos including Northumbrian Water and Hays, expanded various engagements including Whitbread, and we grew our existing relationships. Looking ahead we have a healthy pipeline which has me feeling positive for H2 and beyond. In Q2 Cognizant also announced a plan to acquire US-headquartered leading global engineering research and development supplier Belcan which will significantly expand our domain expertise in sectors including aerospace and defense, and I look forward to our UK&I business welcoming their UK-based associates upon deal closure. As we are innovating and strengthening our offerings including gen AI, our capabilities got recognised by our partners and the industry. Cognizant was awarded Salesforce UKI Partner of the Year 2024, Google Cloud Global Breakthrough Partner 2024, Microsoft Global GSI Growth Champion, and TechMarketView named us an AI Leader in their Market Readiness Index. The past quarter also saw us engage our ecosystem at key industry events. We featured extensively at London Tech Week as the Official Partner for Collaboration & Transformation where we showcased our AI perspectives and capabilities on stage and at our bustling booth. And we hosted our thought leadership summit Discovery which brought together clients, partners and innovative thinkers from across Europe to discuss how businesses can rebuild for an AI-enabled future. A big thanks to all associates for their hard work in Q2 and their dedication to our clients, our organisation and each other. And to our partners, clients and ecosystem for their continued trust and collaboration. https://lnkd.in/e2iAJt_j
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Vishal Bhatia
Thanks a lot #ETCIO for giving me a golden opportunity for sharing Digital Transformation experience. Covered topics related to Digital products penetration, Customer experience, leveraging Data Analytics & AI, Cyber security, New Technology innovation along with Fintech collaboration partnerships. All this is helping us to mature our Digital Quotient score for our esteemed Customers. #ETCIO hashtag #ETCIODSS hashtag #DataPrivacy hashtag #CIO hashtag #BusinessLeaders hashtag #DataProtection hashtag #ITLeaders hashtag #ITSummit hashtag #TechInnovation Activate to view larger image,
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