Rebekah Jordan

Keeping your audience engaged isn’t just about the quality of the content you produce – it’s also about the way you share it. So, don’t let your newsroom neglect user experience! In our latest article, we share five quick tips for comms teams wanting to enhance website navigation for audiences – whether it’s summarising key takeaways at the start of articles or adding read times. Read now: https://lnkd.in/eDHQwNm5

Join me later today for #WebsiteWednesday where I shall be talking about THE REALITY OF SEO. I will share a top tip for not giving away your power to other websites. And of course give you an opportunity to ask me questions related to your website, content marketing AND SEO! 12-noon UK time. Just 30 minutes. Join me - and don’t forget to book your seat! ⤵ https://rfr.bz/ll6vw1b #searchengineoptimization #organictraffic #learnseo

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 - 𝗘𝘃𝗼𝗹𝘃𝗲 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗼𝗿𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 THE BRIEF As a new business, bringing many years of industry experience to their clients, Mark and Caroline wanted a website which was as unique as their approach. Looking for a strong search result base, they asked for our full approach to cover SEO research, copy writing and off-site citation work to ensure their digital footprint was ready for growth. With a new bespoke logo design from Claire Armstrong at Big Beans Graphic Design, they had a core set of brand guidelines for colours and fonts for us to work with. THE APPROACH Following our full 5-step SHINE Method, we worked with Evolve to create a search and user-focused website page structure. Sally worked on the copywriting, using our writing guides and conversations with Mark and Caroline to be sure she fully understood their services, values, ethos and ideal client type. The approved copy was then worked into a series of website page designs from Maxine of Unicorn Creative, bringing in photography from the client's suppliers to showcase the products they can offer. THE RESULTS Following a phased website launch, Evolve Conservatory Specialists have a comprehensive new website with clear navigation and copy created to engage the reader, whilst encouraging them to get in touch for more information about the services offered. The off-site citation work followed, to provide the solid online footprint needed to ensure their business stands the best chance at being found by searchers. Finished website - https://lnkd.in/dYbEyXQ5

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 - 𝗘𝘃𝗼𝗹𝘃𝗲 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗼𝗿𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 THE BRIEF As a new business, bringing many years of industry experience to their clients, Mark and Caroline wanted a website which was as unique as their approach. Looking for a strong search result base, they asked for our full approach to cover SEO research, copy writing and off-site citation work to ensure their digital footprint was ready for growth. With a new bespoke logo design from Claire Armstrong at Big Beans Graphic Design, they had a core set of brand guidelines for colours and fonts for us to work with. THE APPROACH Following our full 5-step SHINE Method, we worked with Evolve to create a search and user-focused website page structure. Sally worked on the copywriting, using our writing guides and conversations with Mark and Caroline to be sure she fully understood their services, values, ethos and ideal client type. The approved copy was then worked into a series of website page designs from Maxine of Unicorn Creative, bringing in photography from the client's suppliers to showcase the products they can offer. THE RESULTS Following a phased website launch, Evolve Conservatory Specialists have a comprehensive new website with clear navigation and copy created to engage the reader, whilst encouraging them to get in touch for more information about the services offered. The off-site citation work followed, to provide the solid online footprint needed to ensure their business stands the best chance at being found by searchers. Finished website - https://lnkd.in/dYbEyXQ5