Olly Gosling

This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight this week is the Zelensky doc on BBC, exceptional leadership on display. Podcast: The TikTok Shop Show Seeing pods now pop up that focus solely on growing your business on TikTok Shop, one of the largest, if not the largest of, opportunities for any ecommerce business this decade. Solid insights and learnings are surfacing for you to get on. Check here: https://lnkd.in/e8uPx9kV Book: Winners - And How They Succeed Cracking read from Alastair Campbell The lessons and insights into how everyone from Anna Wintour to Mercedes F1 to Nelson Mandela on how to succeed and thrive in any space. Also Campbell starts with his “OST” strategic framework which is a cracker. Check here: https://lnkd.in/eAXAHV9j Documentary: The Zelensky Story Not only a compelling origins story, this doc also highlights Zelensky’s masterclass in leadership in the face of incredible adversity. The optimism and drive he possesses is something else. A truly human first leader. Check here: https://lnkd.in/eAE9spwr Music: BBC6 Music I ask Alexa one thing and one thing only every day “play BBC6 Music”. I utterly adore this station. The depth and range of selections from the likes of Mary Anne Hobbs (my favourite), Iggy Pop, Giles Peterson etc. is exceptional. I must Shazam 20+ tracks a day from it all.. Check here: https://lnkd.in/eNND_F2Z TikTok: How Represent Scaled TikTok by 277% and Drove Long-Lasting Revenue & ROAS Growth Looking to crack peak in 2024. Check out how Represent smashing peak in 2023 with thanks to Fospha’s direction to scale profitability, ensuring both clicks and crucially (with a capital c) views were measured as accurately as possible. Check here: https://lnkd.in/evcD3sbs #ecommerce #book #leadership #tiktokmarketing

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An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

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One area that's often overlooked by Retail Media Networks, is the huge value and revenue possible from monetising insights. And one area in which you can do that, that many don't consider, is allowing endemic and non endemics advertisers to run surveys. Here's a great example from TikTok. Also, 7-Eleven's retail media arm Gulp Media Network make research a huge focus: "The Brainfreeze Collective™ - A research panel of 250K 7-Eleven and Speedway rewards members, providing an unprecedented blend of quantitative & qualitative data."

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Lets QUALIFY quality media! This is def worth a read. An excellent and timely piece by Omar Oakes Editor in Chief of The Media Leader UK. Omar references Cal Newport's ‘quality pyramid’ in which minimally processed media — which he terms as “linguistic media” (books) — as placed at the bottom, TV and other mass/broadcast media are in the middle, and social media (the most ‘processed’ of all media types) is at the top to signify lowest quality. He uses two main criteria for what is ‘high quality’ versus ‘low quality’: >> The curation of media: How much skill and craft has been deployed to create content? >> The delivery of media: How much work a human has to do to consume media versus how much work is done for them by a machine to serve it to them? #BrandsDeserveBetterMedia #MediaForGrowth https://lnkd.in/g6WMYufW

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