Mike Fantis

📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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‘We’ve seen just how savvy advertisers have been’: Industry reacts to latest AA/WARC report The latest Advertising Association/WARC Expenditure report painted a prettier picture for the future of UK adspend than perhaps both the Q3 IPA (Institute of Practitioners in Advertising) Bellwether report and Autumn Budget would lead many to expect. To see whether or not the positive predictions from the report hold much weight within the industry, PMW spoke to several marketing leaders for their immediate reactions. Read all of their insights via the link in the comments. With views from: Christopher Hogg Lotame Elliott Millard Wavemaker Jacinta Faul SocialChain Patrick Reynolds BlueConic Jason Warner SBS Joseph Worswick OpenX Mark Debenham Adverity Andrew Mole pubX Virginie Dremeaux FreeWheel Jonathan Manning Medialab Group Andy Jones Samsung Ads Steve Mchenry Yahoo Edmund Mullins StackAdapt Maren Seitz Analytic Partners Alex Cheeseman Outbrain #performancemarketing #advertising #brand #data #research #budget #adspend #investment #economy

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🙅🏽‍♂️🍪 As advertisers build their retail marketing strategies for the post-cookie era, one key component will supercharge their advertising success... **Drum roll please...** 🥁 👉 Data Collaboration 👈 Hugh Stevens, UK MD at LiveRamp spoke to NewDigitalAge about how leveraging data collaboration can unite datasets from numerous digital and physical touchpoints to drive conversions, long-term brand objectives, and deliver personalised consumer experiences without the need for cookies. Learn more about navigating the cookieless era and making first-party data actionable here 👇 https://lnkd.in/eDMtUZyE #OmnichannelMarketing #DataCollaboration #FirstPartyData

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📈 The latest IPA (Institute of Practitioners in Advertising) Bellwether Report reveals a continuous uptick in UK marketing spend, marking a trend of growth since Q2 2021. With nearly a quarter of surveyed companies increasing their budgets in Q1 2024, it's evident that optimism is on the rise. 🚀 Rob Hunter, CEO at Hunterlodge, sees this as a positive sign for agencies like ours. He highlights the importance of strategic marketing efforts in driving customer engagement and business growth, especially in the events category. 💼 Read more reaction... 💡 #MarketingTrends #IPAReport #BusinessGrowth https://lnkd.in/e4UjXASY

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Marketing mix modelling has given advertisers direct visibility over how media spend impacts business outcomes, so does it have a bigger role to play at the negotiating table? Mutinex's recently joined APAC chief Mat Baxter suggests as much but buyers aren't sold on the pitch. For now, they say that while MMM has a big role to play in the media planning process, audience is the best currency available to trade on. And for IPG Mediabrand's Mark Coad, too much emphasis on the outcomes could see advertisers and agencies paying more if media owners know how effective their inventory is for certain clients. Meanwhile, Baxter poses that the annual rate and marketshare deals struck by media buying groups with media on behalf of their pooled advertiser budgets up to a year out could be stifling MMM by preventing advertisers from shifting budgets based on channel performance. Still, UM's Anathea Ruys says it's not so binary. She argues that the deals "unlock so much more than price", and that there are "ways of being flexible" if ROI isn't up to scratch. UM Australia IPG Mediabrands APAC Rory Heffernan Atomic 212º

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🚀 Bellwether Report Q2 2024: Key Takeaways for Advertisers 🚀 The latest IPA Bellwether Report reveals essential insights for the UK advertising industry, highlighting positive trends and the continued dominance of digital advertising. 📈 Discover why data-driven strategies and ROI-focused campaigns are more crucial than ever! At Buymedia, our AI-powered platform helps you stay ahead with dynamic media planning and real-time campaign optimization. 🌟 Stay competitive and improve your advertising outcomes with Buymedia. Learn more in our latest blog post: https://lnkd.in/eNQS5aKU #Advertising #DigitalMarketing #DataDriven #AI #MediaPlanning #ROI #Buymedia

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Advertisers: with PII comes great responsibility. Here's how to prioritise ethical targeting with a method that performs between 1.5-4x better than other targeting methods we tested. SmartCompany article by Audience Group Director James McDonald: Privacy and first-party data - How to make ethical targeting possible https://lnkd.in/gb8mTUGb #advertising #data #marketing #privacy

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🌟 Boost Your Conversion Rates: The End-to-End Approach If you're eager to know what does and doesn't work when it comes to the whole range of CRO approaches - you need to join us for this LIVE expert panel webinar. 📅 Date: 10 July 2024   🕓 Time: 4pm London | 11am New York 🔗 Sign Up Now: https://lnkd.in/gRB_SAXZ Don't miss out on this chance to learn proven strategies for increasing your website conversion rates, profits, and customer satisfaction! Nikhil Gupta #Webinar #CRO #ConversionRates #CustomerExperience

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Advertising campaigns which break taboos can cause attention to spike by as much as 21%. The analysis, from Effie UK and Ipsos UK, shows that ads which break with convention can help drive long-term brand growth. "Breaking taboos, when done with craft, confidence and creativity can both spark attention and drive effective results" - Samira Brophy CALM's 'The Last Photo' campaign from by adam&eveDDB increased demand for the mental health charity's helpline by 16.56%, helping to prevent 161 suicides. Link to full story in comments #marketing #advertising #effectiveness Rachel Emms

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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🚀 The Digital Revolution in Outdoor Advertising is Here! 🚀 Discover how Digital Out-of-Home (DOOH) is transforming the way brands connect with their audiences. From programmatic technology to hyperlocal targeting, DOOH is redefining the future of advertising. 📊✨ Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: https://bit.ly/4gGnpC7 #OutdoorAdvertising #DOOH #DigitalOutOfHome #marketingstrategy #InnovationinAdvertising #DigitalMarketing #DOOHAdvertising #ProgrammaticAdvertising #PlanningforPerformance

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"Data from WARC’s Marketer's Toolkit survey shows only 2% of marketers are using attribution, experiments and marketing mix modelling (MMM) in combination for measurement, whilst a further 22% say they don’t use any modelling at all." Most marketers are failing to accurately measure their efforts, wasting money and energy on ineffective channels and strategies. Wizaly can help you get ahead of your competitors to create better marketing driven by real data. Drop us a comment below or visit our website to talk to an expert about measuring your marketing efforts with unbaised insights. Source: https://lnkd.in/dHHhKXXB

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UK marketing budgets are on the rise - the strongest rate in over a decade according to the Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report 🚀 Alex Uprichard shares her thoughts: https://lnkd.in/ezZX4ugS #BellwetherReport #AdvertisingIndustry #MarketingBudgets

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Boost your sales with Performance Max on Google Ads 📈 Discover how to maximise your advertising efforts for optimal results with paid media specialist, Monika Varzinskaite 💥 Watch the recording ⤵️ https://ow.ly/b1WY50ROP53

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Really interesting insight gathered from the IPA (Institute of Practitioners in Advertising) with the Q3 Bellwether Report 2024.  Our CEO & IPA Chair, James Ray, shared his thoughts, “Looking at the data on evolution of marketing budgets, whilst as many businesses report cutting overall budgets as increasing them, brands have leant into focussed, precision and face-to-face channels harder, with PR, Events and Direct Marketing showing the greatest net increases. That points to great opportunities for clients and agencies that continue to prioritise effectiveness over all other KPIs.” It will be interesting to see how Q4 plays out and we look forward to the annual report in the next few months. #WeAreArmadilloCRM #BellwetherReport2024 #MarketingTrends #DirectMarketing #Effectiveness #AnnualReport

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Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

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Spending on digital ads has soared in the UK over the past three years, reaching just shy of £30 billion in 2023. A trend that is expected to continue over the next five years. Head of Paid Media, Rob Laver, discusses three advertising options beyond Google and Meta and how your business can leverage each of them. Read more here: https://lnkd.in/eqPezbqk #beyondgoogle #beyondmeta #digitalmarketing

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Are you confident in your GA4 conversion data? It's critical for delivering a return on paid media spend. 💹 In our latest News & Insights, Digital Analytics Implementation Engineer Ian Cockayne unpacks Google’s Consent Mode and Enhanced Conversions. Learn how to avoid blind spots in your conversion data and ensure compliance with the Digital Markets Act. Click and read now! 👇 #GoogleAnalytics4 #GA4 #ConversionTracking #ConsentMode #EnhancedConversions #DataPrivacy #DigitalMarketsAct #PaidMediaROI #AdSpendROI 🏷 Tag someone who would find this valuable.

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