Katherine Nowill

Katherine Nowill

Senior Marketing Executive - FANUC UK

Rugby, England, United Kingdom
2K followers 500+ connections

About

An innovative and dynamic marketing professional with a focus on promoting the adoption of robotics and automation technologies within the UK manufacturing sector. By blending technical expertise with creative strategies, my ambition is to help SMEs navigate the complexities of modern manufacturing, and understand the real benefits of robot automation.

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Contributions

Experience

  • FANUC Europe Graphic

    Senior Marketing Executive

    FANUC Europe

    - Present 3 months

    Coventry, England, United Kingdom

  • KUKA Robotics UK & Ireland

    KUKA Robotics UK & Ireland

    8 years

    • KUKA Robotics UK & Ireland Graphic

      Marketing Manager

      KUKA Robotics UK & Ireland

      - 7 years 3 months

      Wednesbury, West Midlands

      Strategic & creative PR, Marketing & Design

    • KUKA Robotics UK & Ireland Graphic

      Freelance Marketing & Communications Specialist

      KUKA Robotics UK & Ireland

      - 10 months

      Rugby, Warwickshire, United Kingdom

      Managing Social Media Channels
      Creating infectious content to spread the word about your brand.

      PR & Content
      Telling the story of your brand and why people should buy from you.

      Creative Design
      Making your brand stand out in print, from brand collateral to advertising.

      Corporate ID
      Setting you apart from the crowd and getting your company image right from the offset.

      Digital Marketing
      Promoting your brand online, from designing your website or mobile…

      Managing Social Media Channels
      Creating infectious content to spread the word about your brand.

      PR & Content
      Telling the story of your brand and why people should buy from you.

      Creative Design
      Making your brand stand out in print, from brand collateral to advertising.

      Corporate ID
      Setting you apart from the crowd and getting your company image right from the offset.

      Digital Marketing
      Promoting your brand online, from designing your website or mobile app to SEO and email marketing.

  • UK Mail Graphic

    Marketing & Communications Executive

    UK Mail

    - 1 year 8 months

    Ryton on Dunsmore, Coventry

    Online:
    Email marketing & communications content
    Web updates (ukmail.com)
    Optimising content to increase online presence
    Social media marketing content planning
    Articles submissions to third party sites
    Contributing to SEO
    Contribute to key word advertising; Asses and measure success
    Ensure social media channels opportunities are maximised; Facebook, Twitter, Linkedin

    Offline:
    Print collateral
    Leveraging of media and third party relationships
    In house…

    Online:
    Email marketing & communications content
    Web updates (ukmail.com)
    Optimising content to increase online presence
    Social media marketing content planning
    Articles submissions to third party sites
    Contributing to SEO
    Contribute to key word advertising; Asses and measure success
    Ensure social media channels opportunities are maximised; Facebook, Twitter, Linkedin

    Offline:
    Print collateral
    Leveraging of media and third party relationships
    In house collateral: Brochures, leaflets etc
    Sales Support including trade shows and events
    Data acquisition (from existing CRM aligned to marketing initiatives)
    Composing and issuing press statements
    Composing, distributing and measuring customer satisfaction survey (annual)

    Liaising with all internal stakeholders, to include directors of each business area and general managers of UK Mail corporate branches, franchises and service partners.

    Ensure brand consistency across the group.

    Print production from concept through to delivery in partnership with the design team. Flat plan, copy writing and image selection, proofing process and ultimately print and distribution.

    Ensure that editorial guidelines are met, ensuring that the required tone for all copy is closely followed.

    Understand UK Mail’s target audience; Produce copy in a way that maximises traffic to all sales channels, both online and offline.

    Work closely with the digital marketing team to migrate marketing activities in to digital form where and when appropriate.

    Composition and distribution of PR aligned to a particular activity or promotion; Press statements as and where necessary.

    To be fully conversant with all UK Mail products and services in order to give existing customers and stakeholders accurate information as and when required.

    Assist in the annual planning and budgeting process.

  • Geodis

    Geodis

    4 years 9 months

    • Geodis Graphic

      Marketing & Communications Coordinator

      Geodis

      - 3 years

      Leicestershire

      One of a team of two, responsible for coordinating all marketing activities for the Geodis Group in the UK:

      - To maximise exposure of the Geodis brand, to include sponsorship & social media.
      - Internal and external email marketing
      - Producing content for both print and web
      - Managing digital marketing campaigns
      - Liaising with offices overseas to ensure collaboration between countries
      - Composition of advertisements/flyers/email banners & UK marketing materials
      - Ensure…

      One of a team of two, responsible for coordinating all marketing activities for the Geodis Group in the UK:

      - To maximise exposure of the Geodis brand, to include sponsorship & social media.
      - Internal and external email marketing
      - Producing content for both print and web
      - Managing digital marketing campaigns
      - Liaising with offices overseas to ensure collaboration between countries
      - Composition of advertisements/flyers/email banners & UK marketing materials
      - Ensure corporate objectives communicated to all members of staff at all levels
      - Management/housekeeping of the group’s intranet(s)
      - Analysing group website content to reduce bounce rate and increase ‘click through’ rate
      - Supporting sales staff through provision of sales data and market trends
      - Creative & engaging writing; Copy writing & proof reading
      - Develop structured marketing plans & meet deadlines
      - Event planning; Meeting coordination
      - Continually exploring opportunities to add value to job accomplishments

    • Geodis Graphic

      Marketing Assistant

      Geodis

      - 1 year 10 months

      Leicestershire

      Supporting the Marketing Manager to align all internal and external marketing activities for Geodis Calberson and Fortec Distribution. Providing marketing support to network licences where and when required. Liaising with PR agencies, suppliers and design agencies.

  • DHL Graphic

    Ecommerce Associate

    DHL

    - 1 year 7 months

    Northamptonshire

    M&S Wines on Line.
    Wines on line inventory management. Ensuring M&S website reflected stock available in the warehouse so all B2C orders could be fulfilled. All associated tasks from reporting to receipt of deliveries into bonded warehouse, ensuring compliance with HMRC.

  • Sales Support Administrator

    Hawkins Estate Agents

    - 1 year 8 months

    Sales Support Administrator

Education

  • University of East Anglia Graphic

    University of East Anglia

    HND Graphic Design Merit

    -

  • East Warwickshire College School of Art

    A Level & OND Graphic Design B & Pass respectively

    -

Volunteer Experience

  • Under 11's Manager

    The Rugby Lions

    Children

    Managing the Rugby Lions mini's Under 11's
    Liaising with parents, players and club/match officials
    Fundraising initiatives to support external activities
    Promoting the five core values to the children. Instilling respect and encouraging enjoyment of the game.

Courses

  • Introduction to Ecosystems

    Open University

Projects

  • LegalEx 2016

    The legal sector is today facing an increased number of challenges as traditional operating practices are changing in line with technological developments and the need to be accessible anywhere, at any time and via any device.
    BDR attended the LegalEx 2016 expo to highlight how we are able to help legal professionals better manage their practices' communications activities, improve collaboration, increase customer satisfaction and improve their business efficiencies.
    The two day event…

    The legal sector is today facing an increased number of challenges as traditional operating practices are changing in line with technological developments and the need to be accessible anywhere, at any time and via any device.
    BDR attended the LegalEx 2016 expo to highlight how we are able to help legal professionals better manage their practices' communications activities, improve collaboration, increase customer satisfaction and improve their business efficiencies.
    The two day event also saw us hold our first seminar 'Competing Through Communication'; demonstrating how a unified communications solution can provide cost savings through the implementation of business intelligent communications system.
    As part of our marketing strategy we target four key vertical markets, legal being one of them.

    See project
  • Northern Restaurant and Bar

    As part of our marketing strategy we shall target four key vertical markets in 2016, hospitality being just one. To promote the BDR brand and showcase the solutions that we are able to implement into the hospitality industry, incorporated NRB2016 as the perfect channel through which we can engage directly with clients who may have an IT requirement (guest Wifi, network security, business telephony solutions) and enable us to converse directly with key decision makers.

    Planning and…

    As part of our marketing strategy we shall target four key vertical markets in 2016, hospitality being just one. To promote the BDR brand and showcase the solutions that we are able to implement into the hospitality industry, incorporated NRB2016 as the perfect channel through which we can engage directly with clients who may have an IT requirement (guest Wifi, network security, business telephony solutions) and enable us to converse directly with key decision makers.

    Planning and implementation of all associated tasks necessary to the successful execution of an exhibition (as exhibitor);
    Event proposal (timeline, suppliers, legal obligations, staffing, budgets etc) securing and booking venue/exibition space
    Ensure insurance, legal, health and safety obligations are adhered to by our staff
    Liaison with venue management, stand designers, contractors, hotels and equipment hire
    Prepare delegate packs
    Organise production of tickets, posters, catalogues and sales collateral, plus social media coverage pre event and on the day
    Handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
    Overseeing the dismantling and removal of the event
    Post-event evaluation including data entry including measurement of ROI

  • Supporting Stratford 5k Fun Run

    Together with the Stratford Cancer & Eye Hospital Fundraising Manager I have been coordinating a charity 5k family fun day and fun run. To be held at the Stratford race course on Sunday May 8th the event is aimed at providing a fun event to the local community through which we are able to raise much needed funds towards the completion of the hospital. The event is open to 250 runners and shall incorporate; 5k fun run, family entertainment, food and drinks vendors to name but a few. All…

    Together with the Stratford Cancer & Eye Hospital Fundraising Manager I have been coordinating a charity 5k family fun day and fun run. To be held at the Stratford race course on Sunday May 8th the event is aimed at providing a fun event to the local community through which we are able to raise much needed funds towards the completion of the hospital. The event is open to 250 runners and shall incorporate; 5k fun run, family entertainment, food and drinks vendors to name but a few. All collateral required on the day; running shirts, race numbers, medals, goody bags, gantry and publicity is being sourced through crowd funding and donations in addition to a sponsorship package being made available for corporate opportunities.

  • bdrgroup.co.uk

    I enlisted the services of local design agency Chemical Code to manage the design and implementation of a new web platform. The existing platform is not sufficiently reflecting the dynamic, fun and innovative ethos of BDR. Together we created a site map, wire frame and design of the new platform that would reflect the fast and evolving world of IT, whilst being responsive across multiple devices as customers choose to engage with us online and/or remotely. The project is currently in it's…

    I enlisted the services of local design agency Chemical Code to manage the design and implementation of a new web platform. The existing platform is not sufficiently reflecting the dynamic, fun and innovative ethos of BDR. Together we created a site map, wire frame and design of the new platform that would reflect the fast and evolving world of IT, whilst being responsive across multiple devices as customers choose to engage with us online and/or remotely. The project is currently in it's second stage with the finished design being made available in the coming days. The projects third stage will be the population of the platform, culminating in its official launch later this year.

  • BDR Corporate Video

    I was tasked with producing two videos for BDR. A corporate video that would showcase our services and solutions to prospective customers and raise awareness of the BDR brand and what we stand for, in addition to a recruitment video that incorporated employee testimonials that could be used as both a recruitment tool and case study to highlight why BDR are employer of choice for our staff. Working with with J Motion, I created a brief, gave direction and managed edits to ensure we achieved the…

    I was tasked with producing two videos for BDR. A corporate video that would showcase our services and solutions to prospective customers and raise awareness of the BDR brand and what we stand for, in addition to a recruitment video that incorporated employee testimonials that could be used as both a recruitment tool and case study to highlight why BDR are employer of choice for our staff. Working with with J Motion, I created a brief, gave direction and managed edits to ensure we achieved the desired end result and the correct message was communicated through both videos to the benefit of the BDR brand.

  • Management in Practice

    Healthcare is a key vertical market for BDR into which we are able to implement our IT & communications solutions. As IT within healthcare evolves (practice intelligent Wifi, computer telephony integration) we need to be putting ourselves in front of potential clients, engaging through industry specific trade shows.

    Securing and booking venue
    Ensure insurance, legal, health and safety obligations are adhered to by our staff
    Liaison with venue management, stand designers…

    Healthcare is a key vertical market for BDR into which we are able to implement our IT & communications solutions. As IT within healthcare evolves (practice intelligent Wifi, computer telephony integration) we need to be putting ourselves in front of potential clients, engaging through industry specific trade shows.

    Securing and booking venue
    Ensure insurance, legal, health and safety obligations are adhered to by our staff
    Liaison with venue management, stand designers, contractors and equipment hire
    Prepare delegate packs
    Organise production of tickets, posters, catalogues and industry specific sales collateral, plus social media coverage pre event and on the day
    Handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
    Overseeing the dismantling and removal of the event
    Post-event evaluation including data entry including measurement of ROI

Honors & Awards

  • Comms Dealer Sales & Marketing Awards Finalists

    Comms Dealer

    As part of the marketing mix we target several high caliber industry awards as we look to increase our brand recognition. The Comms Dealer Sales & Marketing Awards are one of two events that attract entrants from some of the UK's largest and well know IT & telecommunications providers.
    The entry I was tasked with composing comprised a case study surrounding a telesales campaign BDR had conducted, touched upon the GP we had achieved in addition to ongoing revenue we shall achieve as a result.

  • Comms National Awards 2015 Highly Commended

    -

    I was tasked with securing an industry award at the Comms National Award 2015 and composed a fitting case study and entry, supported by a recent solution that we had implemented for a not for profit organisation through which BDR were able to provide significant cost savings.

    The entry was well received and BDR were awarded a place in the finals.

    On the night we were unfortunately not successful in acquiring a winners trophy for our applicable categories; Best SME Contact Centre…

    I was tasked with securing an industry award at the Comms National Award 2015 and composed a fitting case study and entry, supported by a recent solution that we had implemented for a not for profit organisation through which BDR were able to provide significant cost savings.

    The entry was well received and BDR were awarded a place in the finals.

    On the night we were unfortunately not successful in acquiring a winners trophy for our applicable categories; Best SME Contact Centre Solution and Best Enterprise Contact Centre Solution.

    However, BDR were the only entrant who, whilst did not achieve winner status, were highly commended for our entry.

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

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