Katherine Nowill
Senior Marketing Executive - FANUC UK
Rugby, England, United Kingdom
2K followers
500+ connections
About
An innovative and dynamic marketing professional with a focus on promoting the adoption of robotics and automation technologies within the UK manufacturing sector. By blending technical expertise with creative strategies, my ambition is to help SMEs navigate the complexities of modern manufacturing, and understand the real benefits of robot automation.
Articles by Katherine
Contributions
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Dealing with trolls on social media is challenging. How can you respond professionally and effectively?
If it means getting into a two way narrative, leave well alone. A troll is given the title of such for a reason, and any answer, whether right or wrong in your eyes, will simply fuel a fire. I'm willing to protect myself against trolls by blocking, if I need to, and I'd afford a brand I'm representing the same protection.
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Here's how you can enhance marketing analytics projects by incorporating diverse perspectives and ideas.
Data is data. I think we need to air on the side of caution as to how we interpret 'it'. Social media is very subjective, therefore much of the output (data) by default is also subjective (in my opinion). Scrutinising our objectives, in the first instance, is imperative; what do we want to achieve: increased engagements, followers, comments/interactions... Analytics offer an insight into achieving successes such as these, but ask for multiple opinions on the evolution of activities based upon differing views of data output is risky.
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You're faced with colleague friend requests on social media. How do you set boundaries effectively?
Unless connected outside of the workplace, friends etc., it's a no for me. Unless you're comfortable discussing events in your personal life, shared on social, in the workplace, fine. But I'd rather keep colleagues and friends in very different silos.
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Here's how you can use networking to attract new clients in digital marketing.
Don't use social media to talk at people, talk to them. What are their challenges, where are there synergies for collaboration. Content needs to have value, minus 'I' 'we' 'us' words. Talk about yourself and you've lost them straight away. Social can be an invaluable channel through which to share information. It's not a conduit to talk about how great your brand is.
Experience
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KUKA Robotics UK & Ireland
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Geodis
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Sales Support Administrator
Hawkins Estate Agents
Education
Volunteer Experience
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Under 11's Manager
The Rugby Lions
Children
Managing the Rugby Lions mini's Under 11's
Liaising with parents, players and club/match officials
Fundraising initiatives to support external activities
Promoting the five core values to the children. Instilling respect and encouraging enjoyment of the game.
Courses
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Introduction to Ecosystems
Open University
Projects
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LegalEx 2016
The legal sector is today facing an increased number of challenges as traditional operating practices are changing in line with technological developments and the need to be accessible anywhere, at any time and via any device.
BDR attended the LegalEx 2016 expo to highlight how we are able to help legal professionals better manage their practices' communications activities, improve collaboration, increase customer satisfaction and improve their business efficiencies.
The two day event…The legal sector is today facing an increased number of challenges as traditional operating practices are changing in line with technological developments and the need to be accessible anywhere, at any time and via any device.
BDR attended the LegalEx 2016 expo to highlight how we are able to help legal professionals better manage their practices' communications activities, improve collaboration, increase customer satisfaction and improve their business efficiencies.
The two day event also saw us hold our first seminar 'Competing Through Communication'; demonstrating how a unified communications solution can provide cost savings through the implementation of business intelligent communications system.
As part of our marketing strategy we target four key vertical markets, legal being one of them. -
Northern Restaurant and Bar
As part of our marketing strategy we shall target four key vertical markets in 2016, hospitality being just one. To promote the BDR brand and showcase the solutions that we are able to implement into the hospitality industry, incorporated NRB2016 as the perfect channel through which we can engage directly with clients who may have an IT requirement (guest Wifi, network security, business telephony solutions) and enable us to converse directly with key decision makers.
Planning and…As part of our marketing strategy we shall target four key vertical markets in 2016, hospitality being just one. To promote the BDR brand and showcase the solutions that we are able to implement into the hospitality industry, incorporated NRB2016 as the perfect channel through which we can engage directly with clients who may have an IT requirement (guest Wifi, network security, business telephony solutions) and enable us to converse directly with key decision makers.
Planning and implementation of all associated tasks necessary to the successful execution of an exhibition (as exhibitor);
Event proposal (timeline, suppliers, legal obligations, staffing, budgets etc) securing and booking venue/exibition space
Ensure insurance, legal, health and safety obligations are adhered to by our staff
Liaison with venue management, stand designers, contractors, hotels and equipment hire
Prepare delegate packs
Organise production of tickets, posters, catalogues and sales collateral, plus social media coverage pre event and on the day
Handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
Overseeing the dismantling and removal of the event
Post-event evaluation including data entry including measurement of ROI
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Supporting Stratford 5k Fun Run
Together with the Stratford Cancer & Eye Hospital Fundraising Manager I have been coordinating a charity 5k family fun day and fun run. To be held at the Stratford race course on Sunday May 8th the event is aimed at providing a fun event to the local community through which we are able to raise much needed funds towards the completion of the hospital. The event is open to 250 runners and shall incorporate; 5k fun run, family entertainment, food and drinks vendors to name but a few. All…
Together with the Stratford Cancer & Eye Hospital Fundraising Manager I have been coordinating a charity 5k family fun day and fun run. To be held at the Stratford race course on Sunday May 8th the event is aimed at providing a fun event to the local community through which we are able to raise much needed funds towards the completion of the hospital. The event is open to 250 runners and shall incorporate; 5k fun run, family entertainment, food and drinks vendors to name but a few. All collateral required on the day; running shirts, race numbers, medals, goody bags, gantry and publicity is being sourced through crowd funding and donations in addition to a sponsorship package being made available for corporate opportunities.
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bdrgroup.co.uk
I enlisted the services of local design agency Chemical Code to manage the design and implementation of a new web platform. The existing platform is not sufficiently reflecting the dynamic, fun and innovative ethos of BDR. Together we created a site map, wire frame and design of the new platform that would reflect the fast and evolving world of IT, whilst being responsive across multiple devices as customers choose to engage with us online and/or remotely. The project is currently in it's…
I enlisted the services of local design agency Chemical Code to manage the design and implementation of a new web platform. The existing platform is not sufficiently reflecting the dynamic, fun and innovative ethos of BDR. Together we created a site map, wire frame and design of the new platform that would reflect the fast and evolving world of IT, whilst being responsive across multiple devices as customers choose to engage with us online and/or remotely. The project is currently in it's second stage with the finished design being made available in the coming days. The projects third stage will be the population of the platform, culminating in its official launch later this year.
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BDR Corporate Video
I was tasked with producing two videos for BDR. A corporate video that would showcase our services and solutions to prospective customers and raise awareness of the BDR brand and what we stand for, in addition to a recruitment video that incorporated employee testimonials that could be used as both a recruitment tool and case study to highlight why BDR are employer of choice for our staff. Working with with J Motion, I created a brief, gave direction and managed edits to ensure we achieved the…
I was tasked with producing two videos for BDR. A corporate video that would showcase our services and solutions to prospective customers and raise awareness of the BDR brand and what we stand for, in addition to a recruitment video that incorporated employee testimonials that could be used as both a recruitment tool and case study to highlight why BDR are employer of choice for our staff. Working with with J Motion, I created a brief, gave direction and managed edits to ensure we achieved the desired end result and the correct message was communicated through both videos to the benefit of the BDR brand.
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Management in Practice
Healthcare is a key vertical market for BDR into which we are able to implement our IT & communications solutions. As IT within healthcare evolves (practice intelligent Wifi, computer telephony integration) we need to be putting ourselves in front of potential clients, engaging through industry specific trade shows.
Securing and booking venue
Ensure insurance, legal, health and safety obligations are adhered to by our staff
Liaison with venue management, stand designers…Healthcare is a key vertical market for BDR into which we are able to implement our IT & communications solutions. As IT within healthcare evolves (practice intelligent Wifi, computer telephony integration) we need to be putting ourselves in front of potential clients, engaging through industry specific trade shows.
Securing and booking venue
Ensure insurance, legal, health and safety obligations are adhered to by our staff
Liaison with venue management, stand designers, contractors and equipment hire
Prepare delegate packs
Organise production of tickets, posters, catalogues and industry specific sales collateral, plus social media coverage pre event and on the day
Handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
Overseeing the dismantling and removal of the event
Post-event evaluation including data entry including measurement of ROI
Honors & Awards
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Comms Dealer Sales & Marketing Awards Finalists
Comms Dealer
As part of the marketing mix we target several high caliber industry awards as we look to increase our brand recognition. The Comms Dealer Sales & Marketing Awards are one of two events that attract entrants from some of the UK's largest and well know IT & telecommunications providers.
The entry I was tasked with composing comprised a case study surrounding a telesales campaign BDR had conducted, touched upon the GP we had achieved in addition to ongoing revenue we shall achieve as a result. -
Comms National Awards 2015 Highly Commended
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I was tasked with securing an industry award at the Comms National Award 2015 and composed a fitting case study and entry, supported by a recent solution that we had implemented for a not for profit organisation through which BDR were able to provide significant cost savings.
The entry was well received and BDR were awarded a place in the finals.
On the night we were unfortunately not successful in acquiring a winners trophy for our applicable categories; Best SME Contact Centre…I was tasked with securing an industry award at the Comms National Award 2015 and composed a fitting case study and entry, supported by a recent solution that we had implemented for a not for profit organisation through which BDR were able to provide significant cost savings.
The entry was well received and BDR were awarded a place in the finals.
On the night we were unfortunately not successful in acquiring a winners trophy for our applicable categories; Best SME Contact Centre Solution and Best Enterprise Contact Centre Solution.
However, BDR were the only entrant who, whilst did not achieve winner status, were highly commended for our entry.
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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