Eddy Bray

🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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The 2024 PRWeek UK Pay Gap Report has a lot to unpack. Beyond the lack of progress on gender and ethnicity pay equity, the biggest surprise is that the largest PR agencies have never shared their data. At Woodrow, we believe transparency is how we raise the bar—for ourselves and the industry. While looking closely at our own operations can be daunting, it’s necessary. We’re proud of the progress we’ve made—transparent salaries, clear career paths, and a commitment to inclusivity. But we know we’re not perfect. Participating in PRWeek UK's Pay Gap Report, alongside People Like Us, is how we stay accountable and push the industry forward. This could be one of the last Pay Gap Reports before ethnicity pay gap reporting becomes law. With the new Labour Government’s pledge, larger firms will soon be required to report. Let’s hope this changes the landscape, and that pay inequities are taken seriously across the industry. Check out the full report in the comments 👇 #FuturePositive #DEI #PayGapReport #EquitablePay

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OOH advertising has long been celebrated for its unmatched ability to drive brand awareness—and that holds true today. But with the evolution of OOH—and Programmatic OOH emerging as a powerful option within the broader OOH landscape—there’s now an even greater opportunity. Leveraging granular data from diverse sources, Programmatic OOH empowers brands not only to reach audiences but to drive (and measure!!!) key middle- and lower-funnel metrics like consideration and purchase intent. In some cases, Programmatic OOH is the ideal channel for driving lower-funnel outcomes such as sales, especially when location is critical. By combining an audience-first approach with strategic-location placement, campaigns can achieve maximum efficiency and impact. The final step? Providing clients with holistically planned media strategies that align all programmatic channels, amplifying both efficiency and impact. What role do you see Programmatic OOH playing on your next media plan? #ProgrammaticOOH

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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💪 Power of the Podcast 🎙️ Podcast listening is booming in the UK 💥 With over 23.3 million listeners tuning in regularly (Statista, 2023), it’s no surprise that businesses are starting to see the potential of this medium for advertising. But what exactly makes podcast advertising such a compelling option? 🤔 We discuss this, and more, in our recent blog post 👉 https://lnkd.in/eA2vuaJm #InternationalPodcastDay #Podcast #PodcastAdvertising #PodcastAds #AudioAdvertising #MediaPlanning #MediaBuying #MediaAgency 

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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Our recent TikTok campaign for a client skyrocketed to 33.2k views which is growing daily, with an impressive 94% being new viewers. This organic reach highlights TikTok's power in connecting brands with fresh, targeted audiences. TikTok isn't just a trend; it's a game-changer for businesses looking to expand their reach and engage with new customers. Are you tapping into TikTok's potential for your brand? #SocialMediaMarketing #TikTokMarketing #DigitalGrowth #ClientSuccess #MarketingStrategy #BusinessGrowth #ReachYourAudience

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*Exciting Announcement Incoming* If you’re looking to target travellers, frequent business flyers or UK consumers at the point where they are on their way to the airport or even already abroad… we have something special for you. Get in touch to find out how we can be your competitive advantage. #advertising #creativeconsultancy #digitalmarketing

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“The future can’t afford for any of us to stand still” Our Creative Partner, Rick Dodds, shared his insights in Campaign UK Magazine on the evolving B Corp standards and the importance of deep-rooted change, in response to Havas having their certification revoked. Read the full piece at the link below 👇 https://lnkd.in/ebJE_TGZ #Bcorp #SocialImpact #IntegrityMatters #IndustryInsights

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At a time when politics dominates our media consumption, what should any morally-minded marketer be thinking about when it comes to the marriage of media and marketing, not least deciding whether to park their own views in a bid to reach potential consumers? Head of Operations Gabriella Krite, explores the balance marketers must navigate between ethical considerations in media buying and maximising performance while maintaining brand values. Catch up on the article via Creativebrief... https://lnkd.in/epYJV-KK #MediaEthics #Mediabuying #ThinkFreely

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Advertising No Longer the #UK’s Least Trusted Industry for the First Time in a Decade https://lnkd.in/eBBVHJPW The ‘Value of Trust’ report shows trust in advertising is now the 2nd most crucial driver of brand success. Younger people show higher trust (50%) compared to over 55s (22%). TV ads are the most trusted medium at 41%. #Marketing #ConsumerTrust #LionHerald

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Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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We went along last week for The Marketing Society Scotland's Digital Day 2024 and came back with a few top insights on the latest strategies from brands who are reimagining the future of marketing. Ready to see how they're pushing the boundaries? Check out the blog - https://lnkd.in/d4xjXeGp #DigitalDay #MarketingSociety #MarketingInsights #MadeBrave

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Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

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