David T.

📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://lnkd.in/gEWXEtKn #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud

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Do you want your ads to get from playback to payback? Kantar's latest insights into how attention impacts creative and media effectiveness show this relationship isn't anywhere near as simple as you might think. Check out Ducan Southgate's latest article based on new Kantar learnings he first presented last month at the Cannes Lions festival: https://lnkd.in/g6sWhzYp

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Incredibly interesting insights from this report on young people and teachers. In an increasingly digital world it is perhaps surprising to see that young people seriously value in-person opportunities and jobs that aren't fully remote.

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Unleash the Power of Data at T&Pm! 💥 We're on the hunt for a UK Data Science & Measurement Lead to work with Sarah Welch Aggarwal and Tom White to champion our analytics! Got a knack for econometrics & MMM? Love turning data into actionable insights? Thrive in a collaborative & dynamic environment? Join our diverse team at T&Pm and make a real impact - link in comments 🚀 #DataScience #Analytics #Leadership #TandPm

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Mobile Masters Segment! Wow this is so interesting and definitely me! They’re not your average digital junkies, but they've grown 12% since 2016 and live by their smartphones. With 88% glued to their screens all day, you'd think they’d love online brand interactions, right? Wrong! Only 27% do. 🤯 Here's the kicker: just 10% want brands to chat them up on social media. So, what's the secret to reaching them? Think outside the (in)box! Curious? Dive into the Mobile Masters report and stay tuned for the grand finale: the Power Masters. #MarketingMagic #MobileMasters #CustomerInsights #ThinkDifferent

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#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/dEiECJYv #SignsofSuccess #MarketResearch

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Did you see the BBC article earlier this week on the "death of the screamer"? The article breaks down how data has been used in football - and questions whether it is the analysts that are prompting a more conservative approach to taking shots at goal. Without having the numbers to hand, I've also seen how other sports have become slightly more risk averse. Hardly any serve and volleys in the Sinner v Fritz US Open Final last weekend, and more formulaic approaches to attacking phases of play - especially in the League version of Rugby - are both also likely cases in point of "playing the percentages". My colleague Andrew Wiseman has penned a blog in response to this article with a wider view on whether data stifles creativity, and makes the point that data and creativity have to co-exist for the former to be useful. In terms of the football screamer - perhaps it is becoming rarer, but then also are those shots that land in Row Z. Furthermore, maybe the definition of what makes a beautiful goal has just changed over time. The quality of pitches are generally unrecognisable from the days of Ronnie Radford, allowing for more beautiful passing moves, dribbles and build-up play. See Leeds 7 Southampton 0 from March 1972 for more information. Footnote: I was there for THE modern-day screamer... (the Yeboah volley against Liverpool). In the cheese wedge (for those who know Elland Road).

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YOU'RE INVITED 📌 Join our webinar on Thursday, 11 July introducing the newest AI-powered innovation testing tool on Kantar Marketplace - ConceptEvaluate AI. You will learn: 1️⃣ How you can get the most of AI-powered insights 2️⃣ What are the use cases where AI can be most effective for your innovation journey 3️⃣ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services 4️⃣ How you can reduce risks of your innovation process and boost your creative thinking process using AI Reserve your spot today ➡️ https://lnkd.in/g8mdhr-z

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