Cat Burrell

This is the story of how we worked with Imperial College London to transform its website, aligning an ambitious new strategy with its bold new brand. How do you gather requirements from a large and diverse set of audiences? How do you modernise a website without having to start from scratch? How do you take Pentagram's new brand and convert it for use online? Find out in our latest case study here - https://lnkd.in/eh8m5rjt

11

The Creative Chemistry® Card Deck is here... Clearheads Co-Founder and Chief Creative Officer Alex has taken what he's learnt over the past 20 years, the building blocks of storytelling and turned those lessons into a powerful set of tools that can help you find and tell your story. Storytelling is about forging connections, sparking connections and leaving a lasting impression on your audience. So whether you want to enhance your brand, engage your audience more effectively, or elevate your organisation's message, Creative Chemistry® can bring your story to life and make a lasting impression. #videoproduction #video #videography #filmmaking #filmmaker #cinematography #videographer #film #cinematographer #photography #filmproduction #behindthescenes #director #filmmakers #videomaker #production #tvcampaign #videomarketing #setlife #videoshoot #marketing #videoediting #videoedits #filming #music #camera #videos #cinema #cinematic #directorofphotography

16

1 Comment

Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

2

1 Comment

Could reel-optimised creatives be the key you’ve been missing from your social advertising strategy? 📲 🎥 With above-the-line advertising bringing increasingly underwhelming returns on investment, our Social Media Account Director, Ellie-Kate Harkins, is back again with how to ‘reel-volutionise’ your marketing game. Ellie's top tips 👇... ✔️ High-quality counts ✔️ Keep it short & sweet ✔️ Captions are key ✔️ Hop on trends ✔️ Embrace humor Read the article 🔗 >> https://hubs.la/Q02H493J0

5

We are incredibly excited to announce Brand Narrative Media! A consultancy-led production service, designed to help you craft a compelling story for your brand. We will help you create a narrative that resonates with your audience and sets you apart in the market. Find out more about Brand Narrative at brandnarrative.uk #brandnarrativemedia #storytelling #brandstorytelling

2

New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

16

2 Comments

📣 A big Ride Shotgun welcome to Tom Hemingway, our new Senior PR Strategist, and Megan Clarke, our new Social Strategist, as we launch our integrated PR and Social Media offering! 🎉 They join our powerhouse team delivering digital and brand PR, and crafting killer social content – think CGI, mixed reality, video, and photography – all created in our 40,000 sq ft studios, and amplified across paid and organic channels. Want to know more about Tom and Megan? Read more > 𝙡𝙞𝙣𝙠 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙗𝙚𝙡𝙤𝙬. #goodnews #socialmedia #digitalmarketing #pr

55

7 Comments

You could be getting so much more out of your creative team. Here’s 5 ways that leaders could make their team actually enjoy coming to work: I’ve been in the creative industry for a while now. I’ve seen great leaders and I’ve seen not so great leaders. Here’s what I’ve gathered on what works well. 1. While number 5 might be my favorite, this one might be the most important. Hire people who are smarter and more skilled than you. You don’t want a team of people who are unskilled or who can’t deliver. You’ll end up having to constantly rework things, which is completely draining, and you end up doing both your job and theirs. 2. Listen to the team you assemble. There’s no point in hiring skilled people who have great experience and insight if you never listen to them. When you don’t listen to people, they stop trying because they don’t feel heard or valued by the leadership team. This creates a toxic, apathetic atmosphere that NO ONE wants to be a part of. 3. Learn how to communicate when there’s less than stellar feedback. Learning how to give critical feedback in a way that doesn’t put your team on the defensive, and instead invites them to step up to the challenge set before them will create a team that is eager to rise to the occasion! 4. Different people need to be led in different ways, and learning how to lead in multiple different leadership styles will truly set you apart from those who can only lead in one style. We all want better bosses. If you’re working in the creative industry, this your opportunity to tell your leaders in the comments what you want from them. 5. Give them time to breathe. When I bring on a new team member, the first thing I tell them is that they’re being paid for the results they produce, not the amount of time they spend sitting in one of the company chairs. As long as they deliver stellar results in our review meetings, I don’t care if they’re at their desk or not. Treat them like adults and they’ll behave like adults.

9

1 Comment

One minute brief of the day: Create posters to raise awareness of the impact that cyberbullying and online abuse can have on people's mental health for #StopCyberbullyingDay with @CybersmileHQ One Minute Briefs #creative #advertising #genai

14

Carefully selected OOH sites that fall within the target postcode sectors form an important part of this multi-channel campaign for Airband which also includes Addressable TV, digital display, digital audio, press and radio. #addressablemedia #targetedmedia

6

Not been a good couple of weeks for Kraft Heinz / Hogarth : https://lnkd.in/e3zt9AKM I'm currently available to help at any level, in the short term freelance but ultimately looking permanent. Yep, any level, decision making or coffee making. What I do: #PrintDesign #UIDesign #CreativeArtwork #BangingCoffeeMaker What I use: #InDesign #Photoshop #Illustrator #Figma #Sketch #HotWater Where: #Remote #Onsite #TheKitchen

2

“The future can’t afford for any of us to stand still” Our Creative Partner, Rick Dodds, shared his insights in Campaign UK Magazine on the evolving B Corp standards and the importance of deep-rooted change, in response to Havas having their certification revoked. Read the full piece at the link below 👇 https://lnkd.in/ebJE_TGZ #Bcorp #SocialImpact #IntegrityMatters #IndustryInsights

18

Need a creative director to mentor your team but can’t afford a full time role? How would a mentoring programme delivered by a Creative Director and founder with over 24 years experience and a desire to help others grow impact your team? If you would like to support your blossoming talent and offer space for supportive open conversation, creative critique and guidance in how to elevate their creative potential then this is for you. You will improve your creative output, delight your clients, demonstrate your dedication to helping your people grow and create loyalty and trust. Feel free to ask me more about this great service to elevate your creative team. This is the value add service you might have been waiting for. #creativementor #mentoring #creativetalent #fractional

17

Launch offer 💥 To celebrate the launch of my new 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙎𝙚𝙚𝙠𝙚𝙧 package I'm offering an attention grabbing bundle of 𝟲 𝗙𝗥𝗘𝗘 social media graphics to help promote your report! Included in the price of the 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙎𝙚𝙚𝙠𝙚𝙧 are three social graphics for one platform, but I'm offering to create an additional SIX graphics for free - these can be the same ones re-sized to suit two other platforms or an extra six for the same platform, you choose! Hit me up if you'd like to take advantage of my launch offer*. * The project must be booked by 31st October to take advantage of the launch offer but you'll have two months to start the project. ******* 👋 Hi, I'm Katie and I help B Corps and purpose-driven organisations amplify their vision for a better world by designing visually powerful and impactful reports, expanding their reach and accelerating positive change. Check out my new 𝘼𝙏𝙏𝙀𝙉𝙏𝙄𝙊𝙉 𝙎𝙀𝙀𝙆𝙀𝙍 package (details in Featured section 👆) #attentionseeker #bcorps #bcorporations #esg #sustainability #design  

4

1 Comment

"Confessions of a nightmare client." New episode of the brand bridge podcast out now. Andrew and Karen discuss their experiences working at MG Rover, Barclays, and Severn Trent, and lessons learned from being on both sides of the table. Including: 👉 Client horror stories (spoiler alert: they were the client) 👉 Their biggest problems with agencies 👉 How to build a roster of agency partners 👉 When to use an agency with industry specialism and when not to Listen on Apple, Amazon, and Spotify. 🎧 https://t.ly/oyP4w #brandstrategy

17

Imagine an orchestra with a rather unconventional conductor at the helm—a dog and its waggling tail! It’s definitely going to be emotional. Why? What makes dogs wag their tail is their inner feelings of joy, anxiety, agitation, excitement, etc. Each wag would mean a new tempo, a new rhythm for the orchestra. In others, it’s going to be a kind of Music of Suprise, where the instrumentalist are not sure of what to expect😃 Just a quick question, who would own the copyright?😂 This experiment was created by Pedigree, a dog food production company. #MarketingCampaigns #Advertising

1

There’s no disguising that the UK freelance creative market is a bit of an omnishambles at the moment. You only have to look at the number of applications to any job post, to see that there are hundreds of talented creatives out there, doing everything they can to find work.    There’s many reasons for this: Economic uncertainty, shifts in consumer behaviour, an impending election… the list goes on and on. We’ve faced each of these before, and the market will recover, but that doesn’t make riding out the storm any easier.   At EdenMarsh our manifesto begins by saying that recruiters are only as good as their last conversation. And, at times like this, those conversations are plentiful. We’re here for everything from the little career check-ins to the big industry-wide discussions.   Unfortunately, it’s also at times like this, when our amazing network of individuals need us the most, that clients are, understandably, most reluctant to use us (after-all, they’re feeling the economic pinch too).    So, I thought now was a good time to reiterate why, even when budgets are tight, EdenMarsh can be a valuable extension to your team:   🔍 Perceived Luxury vs. Budget Reality: We understand the tightening of purse strings in today's uncertain climate. While we may seem like a luxury, the reality is different. We're committed to working within your budgetary confines, ensuring you access to top talent without financial strain.    🌟 Curated Talent Network: With a wealth of experience at our disposal (more years than we’d care to admit), we've cultivated a huge network of talent. From that network, we meticulously curate a select few, tailored precisely to your project's needs. It's about quality over quantity.   💬 Conversations that Count: At EdenMarsh, dialogue isn't just a means to an end – it's the cornerstone of what we do. We're not just filling roles; we're engaging in meaningful conversations. Because, while a LinkedIn post may convey surface-level information, true understanding emerges through candid conversation.    🧭 Navigating the Noise: In a sea of LinkedIn posts, it's easy to get lost in the crowd. But with EdenMarsh, we guide you through this noise. We know where to look, who to talk to, and how to find the hidden gems. Our insider knowledge gives you a competitive edge in discovering top talent that others might overlook, or not have the time to find themselves.   💼 Flexible Solutions: We understand that every project is unique. That's why we offer flexible solutions tailored to suit your specific requirements. Whether you need short-term freelancers for a quick turnaround project or long-term contractors for ongoing support, we've got you covered. With EdenMarsh, you have the flexibility to scale your team up or down as needed.   So, before you type the dreaded “No Recruiters” on your next post, please consider the decades of expertise we provide, the avenues we can open, and the time and money we can save you in the long run.  

175

24 Comments