Ashraf Murtada

Ashraf Murtada

Manchester Area, United Kingdom
3K followers 500+ connections

About

With over 20 years of experience in senior data and tech leadership, I am the founder of…

Activity

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Experience

  • Evidentia AI Graphic

    Evidentia AI

    Manchester, England, United Kingdom

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    Manchester, England, United Kingdom

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    Bolton, United Kingdom

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    Manchester, United Kingdom

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    Manchester

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    Manchester, United Kingdom

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    Liverpool, United Kingdom

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    Liverpool, United Kingdom

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    Abu Dhab, UAE

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    Abu Dhabi, UAE

Education

  • Liverpool John Moores University

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Publications

  • An Engineering Research and Development Extranet Design Approach

    Proceedings of IEEE European Symposium on Computer Modelling and Simulation

    Other authors
    • Mark Taylor
    • Dhiya Al-Jumeily
  • A Cybernetic Model of New Product Development

    Proceedings of GERI Symposium

    Other authors
    • Mark Taylor
    • Ruth Thompson
    • Dhiya Al-Jumeily

Projects

  • Dynamics CRM 2011 / 2013

    - Present

    Initiated, planned, and rolled-out a company-wide Dynamics CRM platform to gradually replace ageing internal systems. Involved major business process re-engineering, development of customer experience portals, significant MI capability, 3 comprehensive integration points, and complex data migration.

    The project is planned in phases gradually becoming a standardised platform for the company's business systems supporting SFA, on-boarding of new clients, Credit Control, Client Services…

    Initiated, planned, and rolled-out a company-wide Dynamics CRM platform to gradually replace ageing internal systems. Involved major business process re-engineering, development of customer experience portals, significant MI capability, 3 comprehensive integration points, and complex data migration.

    The project is planned in phases gradually becoming a standardised platform for the company's business systems supporting SFA, on-boarding of new clients, Credit Control, Client Services, Retention, management reporting, as well as integrations and intranet functions.

    Other creators
  • PH Media Group's website

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    Developed and implemented a modern, pixel-perfect, responsive, corporate website with many marketing features including HD videos, PPC landing pages, e-shot landing pages, data capture pages, bespoke voice and music players and mixers, corporate client pages

    Other creators
    • Jose Rojas
    • Usman Daud
    • Keelan Bigby
    • Mrylen Alatriste
    • Thomas Croft
    See project
  • Code Wizard

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    Code Wizard is a collaboration tool that aims to make it easier for architects and developers to manage their projects in compliance with UK government regulation for sustainability.

    The system was built using .NET web technologies.

    Other creators
    • Dan WIlliams
    • Ali Beydoun
    See project
  • Dubai Police Traffic Engineering System (E-Government)

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    The Traffic Engineering system for Dubai Police is a complex, large-scale, e-Government system The system handled the varied and complex functions of Traffic Engineering, delivered it's functionality through multiple channels (web, IVR, Kiosk, portal) and integrated with other critical government systems for information sharing, reporting, business rule enforcement, and payment processing.

    Other creators
  • Client On-boarding System (Bespoke Content Management System)

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    Planned, designed and implemented a comprehensive and flexible content management system to support the content-intensive client on-boarding process on internal systems as well customer portal

    Other creators
  • Reporting Platform

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    Implemented a company-wide reporting solution, including complex KPIs reports, data-driven report subscriptions, semantic models and power-user reporting

    Other creators

Honors & Awards

  • Manager of the Year (2012)

    PH Media Group

Languages

  • English

    Native or bilingual proficiency

  • Arabic

    Native or bilingual proficiency

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