💰 "Quantifying the value of data and analytics initiatives"
Last week, just before Big Data LDN, I attended the 7th edition of the London Data Product Management Meetup. Loved the format with around 30+ people, lots of peer chat to warm up around drinks and small breakout discussions on specific topics.
We discussed "Quantifying the £££ value of data and analytics initiatives", and here are 7 key highlights / takeaways:
🎯 Reverse the charge on business users:
The data & AI teams should not be responsible for value assessment alone, and they should rely on the requesting business stakeholders to assess expected value and then report on realized one
🎯 Ask top-down questions to assess the negative impact of data:
On top of assessing the positive gain from products, you can also assess how the lack of data, or bad data quality would negatively impact the ability to drive business decisions. A great to identify the critical capabilities where monitoring & robustness are required
🎯 Ask bottom-up questions to look at potential usage:
Don't forget to look at your existing Data, Analytics & AI products to identify other potential use, as that might be a low hanging fruit to deliver more value at marginal cost
🎯 Beware of the potential disconnect between data quality improvement and outcomes:
Improving data quality does not always have a direct impact on better outcomes. So before investing, ensure you have a good understanding of the requirements for the different use cases, and only invest where it really matters.
🎯 Manage stakeholders with prioritized list:
Stakeholders often come with urgent demands, expecting to reshuffle the backlog and as such putting the Data, Analytics and AI teams at risk. By consolidating and maintaining a prioritized list of the different demands (along with expected value & estimated cost), and making it visible, it become easier to make those stakeholders prioritize their new demands versus existing ones (or request additional budget for the team to increase bandwidth).
🎯 Think about business vs technical readiness:
When evaluating the complexity of new use cases and products, evaluate both the technical readiness (a.k.a. the ability to build and deliver) and the business readiness, in other words the potential impacts in terms of training, process change, culture change on the business to actually adopt the product.
🎯 Deliver iteratively / adjust effort vs value / find ways to test and derisk:
It should probably be a given, but adopting agile practices to Data, Analytics & AI products is key, to deliver value iteratively, therefor maximizing chances of adoption, maximizing opportunities to gather feedback and continuously improve, and controlling the potential risks in terms of feasibility, costs, etc.
Those are very practical tips that everyone can apply in its own context. What do you think about those advice? Anything to add or change here?
#DataProductManagement #DPM #ValueDriven #DataProduct