Think Beyond

🌟 Exciting news: Think Beyond has been selected as a finalist for the Small-Medium Enterprise of the Year Award at the Reuters Events Sustainability Awards 2024! This recognition celebrates small and medium-sized enterprises that are breaking barriers and creating innovative solutions to address critical environmental challenges. Out of over 700 impressive submissions across all categories, making it to this stage is a tremendous honour and a testament to our team's dedication and hard work. Winners will be announced at a gala event on 1st October in London. Stay tuned! 🤞 To see the full awards shortlist, visit 👉  https://lnkd.in/e76ecAxp #SusAwards2024 #Sustainability #Innovation #ThinkBeyond Reuters Events Sustainable Business

Think Beyond is proud to have partnered with the Greater London Authority to conduct an impact assessment and develop the "Major Sports Events: Impact for London 2023" report, released last week. This first-of-its-kind report assesses how a sample of major sports events in 2023 brought benefits to Londoners, aligning with the Mayor of London’s strategic priorities across economic impact, global reach, environmental sustainability, and social integration. This marks the first step in a three-year plan to work with event partners, share the inspiring stories of these benefits and demonstrate London’s world-leading position in hosting impact-led major sports events. Highlights from the report include: 💷 £160 million of total direct economic impact was generated across six events. 📺 72 million global viewers from 170 territories tuned in to watch the featured events. 🌱 100% renewable electricity powered the Formula E and Major League Baseball (MLB) events, zero waste was sent to landfill at the MLB London Series and the NFL Jacksonville Jaguars game, and 3,000 bus tickets were sold as part of a sustainable transport initiative between the Jacksonville Jaguars and National Express. 🤝 84% of 352 Formula E volunteers agreed that volunteering gave them a sense of pride in contributing to their community. Additionally, 8,641 Londoners participated in RideLondon Freecycle, and 3,732 young Londoners across 50 schools took part in Major League Baseball 'First Pitch' sessions. London Mayor Sadiq Khan said: "Visitors to our city for major sports events significantly boost local hospitality, retail, and tourism businesses and create opportunities for Londoners. These competitions and contests inspire not only the next generation of sporting stars but countless people to live happier, healthier lives by staying active. The global attention these events attract also reinforces London’s reputation as a vibrant, inclusive, and outward-looking city." Interested in learning more about the report and how to evaluate the impact of major events? Reach out to [email protected] NFL UK | Peter Speight | Ed Hubbard | Tamsin Miles

Think Beyond is at the Olympics! 🥇 We’re thrilled that several of our talent clients will be prominently featured in the media coverage of the Olympic Games. Their expertise will provide in-depth analysis across various platforms, bringing the excitement of the games to audiences worldwide. 👟 4x Olympic champion Michael Johnson will be delivering expert punditry on all track events, partnering with the BBC, Channel Nine, and The Times. 🏑 Our Olympic gold-medal duo, Kate Richardson-Walsh OLY OBE and Helen Richardson-Walsh OLY MBE, will team up with the BBC for comprehensive coverage of all the hockey action on TV and Radio 5 Live. 🥊 Two-weight World Champion Carl Frampton MBE will join Eurosport to cover all the boxing events. Thanks to Ben Pilbeam, Joe Brooke Barnett, and the Think Beyond team for their dedication to making this happen. We’re excited to watch these incredible talents bring the Olympics to life. If you’re in Paris and want to learn more, please contact [email protected] Stay tuned for an unforgettable Olympic experience! 📺🎤🗞️ #Olympics | #Paris2024

Congratulations to Think Beyond clients Liverpool Football Club and SailGP for being recognized as two of the 'Most Sustainable' organizations in sport. The entire Think Beyond team on both sides of the Atlantic is proud of the work we do with Liverpool FC on the "The Red Way" initiative and on SailGP’s "Better Sport, Better Planet" strategy. These two organizations are pioneering the standard for sustainability in sports and leading the way for colleagues, supporters, and business partners. The inaugural "Most Sustainable" list, created by Front Office Sports in collaboration with Sports Innovation Lab, ranks sports organizations and properties leveraging their reach, influence, and resources to safeguard the planet. Learn more about what makes Liverpool FC and Sail GP two of the sports world's "Most Sustainable" organizations here: https://lnkd.in/gu4wX3nR If you're interested in exploring how you can drive your business and create brand value through positive social impact across the globe, message Radha Balani in our New York office or send her an email at [email protected].

Think Beyond 🤝 Olympics 📺 🎤 🗞 We are delighted to announce a number of our talent clients will be appearing across the Olympic Games this Summer, providing expert analysis. 👟 4 x Olympic champion Michael Johnson, will be providing punditry on all track events across the BBC, as well as contributing to Channel Nine and The Times' coverage. 🏑 We'll also see Olympic gold medallists Kate Richardson-Walsh OLY OBE and Helen Richardson-Walsh OLY MBE teaming up with the BBC to cover all the Hockey action across their TV and Radio 5 Live coverage. 🥊 And finally, two weight World Champion Carl Frampton MBE will be working with Eurosport delivering their boxing output. Looking forward to an amazing few weeks. If anyone is in Paris and keen for coffee/beer/lunch, pop me a message. Joe Brooke Barnett #Olympics #Paris2024

With the start of the fourth season of The Hundred today, it’s perfect timing to catch the inaugural podcast from Sport Industry Group, THE GAME PLAN: INSIDE THE BUSINESS OF SPORT, featuring a compelling chat with SIG’s Dylan Pugh and our very own Radha Balani, who leads Think Beyond’s North American business in NYC (and knows way too much about way too many things…in a good way!). Hear about the new season of The Hundred and the tournament's impact on cricket and the England & Wales Cricket Board (ECB)'s goal of diversifying audiences for the sport. From Team USA co-hosting (and upsetting Pakistan in) the T20 World Cup, to building a wider and more diverse fan base, cricket is blazing a new path of growth and North America is taking notice. Listen here 👇 https://lnkd.in/erHQTX2X

On Wednesday, Audible UK, supported by Think Beyond, hosted the grantees of the Future Stories Fund North West at their Manchester office for a funder meet and greet reception. 🗣 Audible, a leading creator and provider of premium audio storytelling, decided to build on the strong relationships it has with its social impact partners by dedicating time to discuss the best ways to empower young voices in the North West through storytelling. 🙌 The day was truly inspiring for all parties and forms the start of a unique group of individuals being given the space to share ideas and solve challenges. 🔓 The Future Stories Fund specifically targets 16–25-year-olds from historically marginalised communities, aiming to assist young adults in unlocking their full potential, with a focus on those whose exclusion has negatively impacted their literacy levels and aspirations. 📧 Interested in learning more or following this project? Send us an email at [email protected]

Think Beyond is part of the Benchmark - Certified B-Corp family, where we are all Driven by Purpose, United by Sport. Alongside Sport Industry Group, NSE (National Student Esports), TrybWorld, and global foundation partner Beyond Sport, we’re delighted to share our 2023 Impact Report.

Reflecting on the 2024 ESPYs, Think Beyond Managing Partner Radha Balani shares her insights on the power of sport to drive impact, exemplified by the inspiring Maui Surf Community. The Maui Surf Community's heroic response to the Lahaina wildfires and their recognition with the Muhammed Ali Sports Humanitarian Award highlight the profound impact of leveraging sports for good. To find out how to leverage your platform for positive change, reach out to Radha at [email protected].

🏆 Congratulations to SailGP Season 4 Impact League champions - Emirates Great Britain SailGP Team 🌍 Launched in 2021 with Think Beyond's support, the Impact League is sport's first podium for the planet. Running alongside the SailGP Season Championship on the water, the Impact League tracks the positive actions teams take to reduce their overall footprint and accelerate inclusivity in sailing. This season, teams were evaluated on four new focus areas aligned to SailGP’s overall purpose ambitions: climate action, accelerating inclusion, the race to zero waste, and breaking boundaries. SailGP Chief Purpose Officer Fiona Morgan said: "I am incredibly proud to have delivered another year of the Impact League and it is great to see a new team winning - three different Champions in as many seasons - and such fierce competition with all teams upping their game across the season calendar. "The global impact the Podium for the Planet delivers is unrivaled; working with world-class partners we’re creating a ripple effect in sailing and inspiring other sports. I am really thrilled for the Great Britain team and their Impact League title - they came into the season wanting to win and have delivered a super impactful season, with great initiatives across both social and environmental sustainability." Discover more about the innovative Impact League here 👉https://lnkd.in/g6bBvS7e Interested in driving sustainability through sport? 📧 Email us at [email protected]