VCCP

Trans Awareness Week at VCCP 🏳️⚧ 🌟This week we celebrated Trans Awareness Week with a special pronoun badge-making session in our London office, led by our DE&I Collective. ✨It was amazing to see so many of our employees come together and show support for the Trans+ and Gender nonconforming community ⭐The session wasn’t just about creating badges, it was about fostering inclusion, sparking conversations and celebrating the importance of pronouns in creating safer spaces for all.

🍲 Fed up with confusing delivery fees? We’re loving VCCP Singapore’s latest campaign for Deliveroo, which showcases their commitment to simplicity with the ‘No Need to Think’ campaign! Deliveroo’s straightforward $1 delivery fee from 5 PM to 9 PM takes the guesswork out of ordering, with no hidden fees!

🌍 UK Advertising: The Creative Powerhouse Fuelling Global Growth As the Department for Business and Trade’s International Trade Week takes centre stage, our Group CEO and #UKAEG Chair Julian Douglas highlights the success of UK advertising on the world stage. In 2023, UK advertising exports hit a record-breaking £18 billion, marking a 15% rise year-on-year. But with only a third of UK ad firms currently exporting, there’s huge room for growth. Guided by Dougie’s leadership and UKAEG’s vision, the advertising industry has taken part in six major trade missions this year, forging partnerships that fuel future success. His latest article in PoliticsHome emphasises the ongoing collaboration between DBT and UKAEG to empower UK businesses and strengthen the UK’s position as a leader in global advertising. Read more here: https://lnkd.in/eSFM6KUD

🇪🇸 ¡Hola Girl&Bear Spain! 🇪🇸 The Global Content Creation Studio is officially opening a new office in Spain in order to provide design and production services for Spanish-speaking and Latinx audiences around the world. Led by Eliana Cantonati, Head of Girl&Bear Spain and Claire Young, CEO of Girl&Bear our talented team is ready to bring new ideas to life for our clients in Spanish-speaking markets globally. Girl&Bear Spain will create a new home for VCCP Spain’s makers who have been working on a growing portfolio including O2 Telefónica and Más+ by Messi. A warm welcome to this next chapter for Girl&Bear 👏

👵🏻 Meet Daisy, the scammers’ worst nightmare! 🦾 New research from O2 (Telefónica UK) shows that one in five Brits experience a fraud attempt each week. To raise awareness of scam techniques and to waste scammers’ time, we created Daisy - an AI granny - to fight back against the fraudsters. 🤖 faith, our AI creative agency, used top tier conversational AI to create a realistic granny who’s been playing scammers at their own game, answering calls and keeping them on the line for hours with meandering stories about lemon meringue pie and knitting. The ultimate scambaiter! 🎣 We teamed up with pro scambaiter Jim Browning, for insight on how fraudsters operate and then set Daisy loose to frustrate the scammers and record their attempts to con her. 👴🏻 O2 are hard at work to thwart scammers efforts in other ways, using AI to block calls and update caller ID. You don’t have to be Daisy to ruin a scammer’s day though - report suspicious calls to 7726. https://lnkd.in/e6ebuK9E

✨ Reflecting on an inspiring Black History Month at VCCP! ✨ Throughout October, our colleagues came together to celebrate Black history, culture, and community. Here’s a quick look back at an incredible month of connection and enrichment. 🍛 BIG BHM Munch 🍛   We kicked off with a flavourful feast! Colleagues enjoyed a range of West African and West Indian dishes. As usual, the queue didn’t stop the eager crowd, it was worth the wait! 🎬 Movie nights 🎬   Every Wednesday, our screening room was filled with powerful stories. From the pioneering Pressure, capturing the Black British experience, to Paris is Burning, shining a light on NYC’s underground ballroom scene, these films sparked important conversations and reflections. 🎶 BHM Jam 🎶  To wrap up the month, we turned up the vibes with live music, amazing food, and, of course, rum punch! A perfect way to celebrate together, bringing the month to a joyous close. Thank you to everyone who both organising and attending made these events unforgettable!

Last week Julian Douglas, our CEO and Chair of the UK Advertising Export Group (UKAEG), led the way on their first visit to the Athar Festival in Riyadh. UKAEG's mission is to champion UK creativity worldwide, opening new doors for UK businesses in the region. #UKAEG #GlobalGrowth #CreativeEconomy #Innovation

Butt Out!! 🚭🚭🚭 Introducing our latest behaviour change campaign for Keep Britain Tidy in partnership with Good Relations which aims to curb cigarette litter and protect UK waterways. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, cigarette litter has become a threat to UK waterways, harming wildlife and contaminating water. Our campaign, "Drains" shines a light on one of the biggest contributors: the hospitality sector, where many smokers still think drains are an acceptable disposal option. To change this, we transformed a local pub, The White Swan, into “The Poisoned Swan”. Inside the pub, specially designed posters and beer mats were used to remind smokers to dispose of cigarette butts responsibly, ensuring the message was both visible and memorable. The face of our campaign is none other than comedian Johnny Vegas, known for his role as Geoff Maltby on Benidorm. As a former smoker with a personal story (he was once fined for dropping a cigarette butt!), Johnny’s journey toward more responsible choices makes him the perfect voice for our plight. Read more about the campaign here: https://lnkd.in/ev8ZqEBE #Smoking #KeepBritainTidy #Buttout #Drains

How will AI change advertising and regulation? 🌎 Our Innovation Director at faith Peter Gasston will answer this question at Advertising Standards Authority’s event 'Future-proof Advertising: How will AI change advertising and regulation?’ Join Peter for the opening keynote, Generative AI & Advertising: in Practice, as well as a panel discussion on how regulation is evolving to meet challenges. As AI reshapes the way ads are created, targeted, and regulated, this virtual event on 14 November will explore the opportunities and challenges AI brings to the advertising landscape, offering a unique perspective on the future of advertising in an AI-driven world. ✍ Register now to secure your spot! https://lnkd.in/eBKnCj-G

❄️ The snow is falling… but this isn’t just any snowfall. Take a look behind the scenes of “Snowing SIMs”, our new Christmas campaign by Virgin Media O2, shining a light on data poverty in the UK. Created in partnership with the National Databank and the Good Things Foundation, this moving campaign uses SIM card “snowflakes” to symbolise the lifeline of free data for those in need, highlighting stories of resilience this holiday season.