Vanson Bourne

Balancing IT security isn't easy. We wanted to learn more about the pressures and pain points facing IT security leaders today. An initial survey among our Vanson Bourne Community gave us a solid base of insight, but then we decided to dive deeper to also conduct a series of in-depth interviews to get to the heart of the matter - harnessing the power of dual methodology research. Discover what Lauren Woodley learnt, including snippets from our one-to-one conversations here: https://bit.ly/4cXktPj #marketresearch #b2btech #b2bmarketing #qualandquant

With the flurry of merger and acquisition activity in the tech sector in recent years, we wanted to see how IT teams on the ground are impacted. Are they aware of all the activity? Do they anticipate challenges as a result? Does this present an opportunity for vendors to better understand and communicate with their customers in such dynamic times? Find out in our new infographic: https://bit.ly/46sxwpz #marketresearch #b2btech #b2bmarketing

Now that the dust has settled following the CrowdStrike-Microsoft outage, we checked in with our expert network of IT and business professionals, the Vanson Bourne Community to get their thoughts on what happened and how it impacted them. Albany V. and Kelsey Parish uncover the inside story of how IT teams embraced resilience in the wake of disruption: https://bit.ly/3WMEp1L #marketresearch #b2btech #b2bmarketing

“It’s a bit presumptuous for brands to assume that a buyer will go through a whole research with them and wait until the very end before any proof is presented” In our new series, we spoke to tech marketing consultant Derek Britton to get his views on the things that brands need to consider when harnessing evidence to their advantage. In part two, the importance of ensuring evidence is woven throughout the stories that brands tell: Evidence is… trustworthy. Missed part 1? Catch it here: https://lnkd.in/eWurWWV2 Watch the full video here: https://lnkd.in/genMArVC #marketresearch #b2btech #b2bmarketing #EvidenceIsEverything

We are thrilled to share our latest research collaboration with Unily featured in Forbes, highlighting effective strategies to reduce distractions at work. 🧠✨ In today's fast-paced work environment, staying focused can be challenging with digital noise disruptions. Check out the full article on Forbes to learn more about how you can create a more focused and productive work environment. 📖🔗 https://lnkd.in/gXh9y8bB David Kapadia Zara Squarey Alice O'Connell Helen Dunstall Jemimah Hunter Anna Roberts #DigitalNoise #WorkplaceEfficiency #Focus #Unily #Forbes #ResearchCollaboration #Mindfulness

Six months, or six years? The rapid pace of change in AI in 2024 means it's hard to keep up with perceptions and adoption trends. Seemingly years-worth of developments have been packed into months. That's why we've been tracking IT and business leader perspectives each month through our expert network, the Vanson Bourne Community. Discover how things have changed since the start of the year in our latest AI Barometer infographic, including: 📈 How AI investment is changing 📢 Which brands are building the biggest buzz 💬 What IT and business leaders think of these brands 💡 A growing need for more AI skills training Grab your copy here: https://lnkd.in/g7M3t6Ev #marketresearch #b2btech #b2bmarketing #ai

We're thrilled to give you a sneak peek behind the scenes of an upcoming podcast with Kaz Hassan from Unily we've been working on. 🚀 The podcast will delve into the ground-breaking research commissioned on the impact of digital noise that employees and managers face in the workplace. 🎧 Stay tuned for more updates on the final podcast release date. ⚡ David Kapadia Zara Squarey Alice O'Connell #Podcast #BehindTheScenes #Unily #DigitalWorkplace #EmployeeExperience

For brands in a dynamic market like tech, providing proof of what you do and how it can help your customers is vital.   🔍 Evidence is everything.   We caught up with tech marketing consultant Derek Britton to get his views on the things brands need to consider when harnessing evidence to their advantage.   In part 1 of our new mini-series, Derek discusses how different evidence is needed at different stages in the buyer journey: Evidence is… variable in nature.   Want to keep watching? Find the full video here: https://lnkd.in/genMArVC #marketresearch #b2btech #b2bmarketing #EvidenceIsEverything

Microsoft users reported disruption due to a CrowdStrike software update causing outages worldwide.

✅ Best-in-class creative thought engine ✅ Unique emotional intelligence platform ✅ Real-time contextual understanding ✅ Sometimes gets tired or hungry (nothing's perfect) From yesterday's pain points to tomorrow's priorities, the human brain is unrivalled as a source of up-to-date insight - vital in a dynamic market like tech. Using findings from our expert network of real-life human IT professionals, Kelsey Parish shares how: https://lnkd.in/e-hRcDwQ #marketresearch #b2btech #b2bmarketing #ai