Unicorn Orange

Exciting News: Unicorn Orange is Back with a Bang! Did you miss us? We've been silent for a while, but today we're bursting with pride and thrilled to share some incredible news! Unicorn Orange has been chosen as a UK Finalist for the Amazon Ads Partner Awards in the Performance Growth Category! For the second year in a row! New Year, New Client, Same Award! Too good to be true? Check out our official digital trophy badge below! Huge shout out to our rock star client, Waken Mouthcare – you're the real MVPs behind this awesome award it wouldn't have happened without you! Big cheers to the dynamic duo, Simon Duffy MBE and Rhodri Ferrier, for making this journey a total blast and for being the reason we are finalist in the first place! Congratulations to our fellow finalists Global Overview and Zenith, with their amazing clients Pip & Nut | B Corp and Nestlé Purina PetCare Europe , we'll see you in the big apple! We want to take a moment to express a HUGE thank you to our remarkable clients. You've placed your trust in us to handle your Amazon business, and we couldn't be more honoured. Working with such visionary brands is a true privilege! As well as of course our amazing team this couldn’t have happened without you! This is not just an award, it's a symbol of our commitment to innovation, growth, and delivering the best to our clients and partners. As we make our comeback to social media, we promise to keep you updated on our journey, projects, and the exciting developments ahead. Stay tuned for a roller coaster of updates, news, and unicorn shenanigans, because we're back, and we're bringing the sparkle! Are you up for the challenge to be our winning partner next year? If so check us out! https://lnkd.in/gnJ7j6p #UnicornOrange #AmazonPartnerAward #WeAreBack #Finalist #Innovation #AmazonAds #AmazonAdsPartnerAwards

#newyear #newyear2024

#funfactfriday #amazon #amazonshopping #christmasshopping

🎄Embracing the Festive Spirit at Unicorn Orange! 🎁 As the holiday season is soon approaching, we thought it was time to turn our attention to an important topic... what is the BEST Christmas ads? 🎅 These are a couple of the team's favourites... what do you think?! #christmas #christmasads #christmas2023

🎄✨ Unwrap Success with Holiday-Themed Advertising! 🌟 'Tis the season for strategic moves, not just presents. Check out our latest blog post, "Unwrapping Success: The Significance of Holiday-Themed Advertising,". 34% say they are influenced by festive, what are you doing to ensure you are capturing this traffic? 📈🎁 https://lnkd.in/eEKkmDiC

💥 Happy Black Friday! 🛒 As you embark on your shopping adventures today, we wish you luck as you elbow your way through the online crowds and frantically click “Add to Cart". The best deals we’ve seen so far are: -         A waterfall bath shower mixer tap with rigid riser shower rail kit for only £159.99 down by 20% with HOUSE OF ENKI! (ASIN: B08CNBBMFW) -         Why not kick start the New Year New You now by adding some PRESS Healthfoods ginger shots to the basket while it is 20% off! (ASIN: B094Y4LDSF) -         Now in prime winter time why not stock up on herbal tea while Taka Turmeric has reduced prices to £9.99! (ASIN: B0CF2193ZB) -         For all you dog owners Percuro.earth has sliced its 2kg insect protein meat free dog food by 55%! Stock up while prices are only £8.99 (ASIN:        B08VRPP2HF)   Let us know if you’ve snapped up any other bargains! #BlackFriday #AdvertsingAgency #AmazonBlackFriday

Guess what? It's that time of the year again! The final quarter of the year, and we're here to spill the beans. You ready? 📈 1. Set Clear Objectives: Start by defining your Q4 goals. Are you looking to increase sales, increase awareness, expand product lines, or improve customer satisfaction? Be specific and break them down into actionable steps. Microsoft Planner or Trello anyone? 🔍 2. Listings: You know those product listings? Make them shine brighter than a unicorn's horn! Sprinkle keywords, add photos that dazzle, and craft descriptions that hypnotise. Use tools such as Helium 10 to measure the impact on your organic rankings. 💼 3. Inventory Management: Avoid the drama of stock-outs and inventory mishaps by closely monitoring your inventory. Consider FBA for smoother operations, but don’t drop the ball on that all important IPI score! Did you know if you navigate to your IPI Score and click on Capacity Monitor you can see your clients’ storage limit for up to two months! Maintaining enough inventory to cover 30-60 days of expected sales and increasing sales by keeping popular items in stock will all positively affect your IPI score! A good IPI has a massive impact on you as a seller! No pesky additional storage fees, eligibility to receive benefits e.g. free storage, free removals and larger storage limits. Check out our blog post for more tips!: https://lnkd.in/e6ubEkvm #AmazonSellers #Q4Goals #AdvertisingAgency

How to Crush Black Friday & Cyber Monday 🚨Spoiler alert🚨 This post does not include reference to a single magical deal, keyword or image that will transform your fortunes and get your products in the baskets of deal hungry shoppers. Instead, those that succeed will have been building towards these deal events for months and will have their best-selling products in stock, optimised for conversions and have plenty of reviews with >4* average ratings. For those sellers & vendors and while it may seem obvious, BFCM should not been viewed as a big profit-making opportunity. What it does represent however is likely the best opportunity to reach a huge audience of customers and therefore acquire new customers. Every effort should be made to appeal to these customers 👨👩👧👦 So how do you do it: 🚚Don’t run out of stock! There is just enough time to get stock into an Amazon FC and deals will drive demand, so focus on these products. Do however check your typical sell-through rate to avoid unnecessary FBA storage fees following Cyber Monday. FBA beats fulfilling yourselves, where possible, since prime shoppers trust prime, they love their next day deliveries and are pickier than ever at this time of year. ✂️Deals: Calculate the biggest deal % to drive break-even. Next, consider what competitors have done in previous deal periods. Hint: a 10% off is unlikely to get customers overly excited.. Consider being loss making and consider the deal as a cost to acquire customers that will then have a significantly larger lifetime value (the viability of this will depend on the nature of your product catalogue). PS if you are considering this now, then its too late for the best deals, but a prime exclusive is better than nothing! 🙋♂️Be Seen: Deals give visibility but don’t rely it unless you are in selling a Kindle or Alexa device this deal season.. So be aggressive with PPC, to strive for page 1 visibility on relevant keywords & competitor detail pages and consider audience targeting to reach deal hungry shoppers on and off of Amazon. Get the above things right and Black Friday Cyber Monday will be a success, so what’s next.. 👇 Re-engage Shoppers ❗❗❗ There is little to no point in acquiring new customers if they do not become repeat shoppers. Offer subscribe & save vouchers, repeat order vouchers and be sure to re-target customers that have purchased during the deal event, with the same and similar products from your catalogue. Ensure the creatives are aimed at driving repeat purchases. Customer lifetime value (CLV) is a grossly under-utilised statistic, due to often a lack of awareness or an inability to calculate it accurately. BFCM is a gift to get your Amazon flywheel turning and drive that CLV, so this year, why not let BFCM be the gift that keeps on giving🎁 #amazonagency #BlackFriday #CyberMonday