UKOM

BE HUMAN. Enyi Nwosu’s second principle at IPA’s Media Planning Summit this week. Enyi wasn’t talking specifically about online audience measurement but he could have been. Agencies not using data based on a robust and nationally representative selection of REAL PEOPLE may be making sub-optimal decisions for ISBA clients. Data based on devices or accounts instead of properly de-duplicated real individuals is no foundation for quality #mediaplanning Ipsos iris is exclusively endorsed by UKOM as the UK industry standard for online audience measurement. No other online audience data set has our oversight and governance. #standardsmatter IPA (Institute of Practitioners in Advertising) AOP Association of Online Publishers IAB UK Ipsos UK

Here's a UKOM Snapshot for you: take a closer look at how the Ticketmaster website in the UK went Champagne Supernova last Saturday. - Audience up 1,234% w.o.w. to 2m+ - Page views up 11,000% - Total time spent putting it 5th of ALL UK websites for the day behind only Google, YouTube, BBC and Facebook Find out too how viagogo fared in the UK and more with data from Ipsos iris.... https://lnkd.in/eTY9JheS IPA (Institute of Practitioners in Advertising) IAB UK AOP Association of Online Publishers ISBA Ipsos UK #standardsmatter #mediaplanning #audienceinsight

How Michael Mosley's death drove record UK online news visits in June 🚨 Daily Update: Politics may have been dominating newspaper headlines over the last three months, but it was the disappearance and death of Michael Mosley that gripped the nation in June. When looking at the total audience for the general news category across all websites and apps during the month, the day with the biggest audience was Sunday 9th – when the TV doctor’s death was made public. On June 9th, 57.2% of the UK online population visited sites and content categorised by Ipsos iris as general news, an increase of 1.6 million compared to the June daily average.

TikTok reaches over half the UK population as older audiences embrace the platform 🚨 Daily Update: TikTok’s audience continues to grow, and after surpassing half the population in March, the social network has extended its reach from 51% to 54% in the last 3 months. In June, 26.9m people used the brand, an increase of 1.6m or 6% since March. Growth is now highest among older audiences, with the 45-54s increasing the most (+15%) followed by 55-64s (9%) while the 15-24 audience is largely flat (+0.7%). However, reach decreases markedly with increasing age from 76% among 15-24s to under 29% among 65+. Time spent data reveals that 15-24s who use TikTok spend on average 110 minutes a day on the service. This and much more can be found in the Online Market Overview for June 2024, here: https://lnkd.in/e3k79gA8

 X App Sees Peak Usage after election 🚨 Daily Update: On Friday, July 5th, the day a new UK government was announced, total minutes spent on the X mobile app among the UK online population were 38% higher than the Friday before and 17% higher than the previous day when the country went to the polls. 8.3 million people spent on average half an hour on the platform – generating almost a quarter of a billion minutes, which was the peak day for time spent on the social network in July. A close second in terms of time spent was July 14th – the day of the Euros final and the night of the Donald Trump shooting. Minutes on the day of the England v Spain match were 24% higher than the day before, as visitors spent on average 27 minutes and 50 seconds each on the app, or 232 million minutes in total. This and much more can be found in the Online Market Overview for June 2024, here: https://lnkd.in/e3k79gA8

Our 'distinguished' CEO is one of the judges of the Adwanted UK Media Research Awards. That's quite a big deal for him and we're delighted that he's been given that responsibility! Good luck to all who enter.

TikTok reaches over half the UK population as older audiences embrace the platform 🚨 Daily Update: TikTok’s audience continues to grow, and after surpassing half the population in March, the social network has extended its reach from 51% to 54% in the last 3 months. In June, 26.9m people used the brand, an increase of 1.6m or 6% since March. Growth is now highest among older audiences, with the 45-54s increasing the most (+15%) followed by 55-64s (9%) while the 15-24 audience is largely flat (+0.7%). However, reach decreases markedly with increasing age from 76% among 15-24s to under 29% among 65+. Time spent data reveals that 15-24s who use TikTok spend on average 110 minutes a day on the service. This and much more can be found in the Online Market Overview for June 2024, here: https://lnkd.in/e3k79gA8

How Michael Mosley's death drove record UK online news visits in June 🚨 Daily Update: Politics may have been dominating newspaper headlines over the last three months, but it was the disappearance and death of Michael Mosley that gripped the nation in June. When looking at the total audience for the general news category across all websites and apps during the month, the day with the biggest audience was Sunday 9th – when the TV doctor’s death was made public. On June 9th, 57.2% of the UK online population visited sites and content categorised by Ipsos iris as general news, an increase of 1.6 million compared to the June daily average.

ITV Sees Major Growth Among Gen Z, Thanks to Love Island and Euros 🚨 Daily Update:  In June, 44% of the online population visited content from ITV online, up from 41% in March. Interestingly, it was ITV-owned apps and websites rather than their content on YouTube, which contributed to the growth as Love Island and the Euros attracted younger audiences. ITV’s brand reach was up from 28% to 34% between March and June - an audience gain of 3 million - much of this coming from ITVX app, which grew by 47%. However, it was among the elusive 15-24 audience where ITV made the biggest gains – reach among this audience was up by 9 percentage points as the audience increased by 49%. Again, among this group the ITVX app was the main growth driver – not only did the audience increase by 66%, visitors spent on average 186 minutes viewing content in June, up from 111 minutes in March. This and much more can be found in the Online Market Overview for June 2024, here: https://lnkd.in/e3k79gA8

🚨 Daily Update: The Guardian's website wins audience election battle This month, according to top-line daily data from UKOM-endorsed Ipsos Iris, online newspapers’ website audiences peaked on Friday, July 5th, as the general election results were confirmed. The Guardian's website, theguardian.com, attracted the biggest audience: 3.2 million people visited on July 5, an increase of 107% or +1.6m compared to the Friday before. The Independent.co.uk (2m, +80%), Telegraph.co.uk (1.8m, +99%), Standard.co.uk (0.9m, +137%) and FT.com (0.5m, +129%) were other big winners as people flocked to familiar news brands online. Top-line data from iris also indicates that growth was higher for the broadsheet websites than the tabloids on the day a Labour government was announced and for all the big newspaper brands, more people visited their website and app. This and much more can be found in the Online Market Overview for June 2024, here: https://lnkd.in/e3k79gA8