Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ [email protected] #retailmedia #retailmedianetworks #commercemarketing

🌟 What a week for team North America! 🌟 1️⃣ Justin Sparks, VP of Business Development, took the stage at Dataxis' Retail Media Days New York alongside Ben Weisel (DICK'S Sporting Goods), Michael J. Krans (Macy's) and Alicia Esposito (Retail TouchPoints), where he shared a variety of insights as part of a panel unpacking retail media attribution. 2️⃣ Amber Roberts, Partnership Director, flew solo in Illinois at the Path to Purchase Institute's P2PI Live, where she presented "20 Lessons to Succeed in a Fragmented Retail Media Landscape." 3️⃣ Sean Crawford, Managing Director, flew across the pond for the first-ever Ascendant Network RMN Europe Boot Camp in London, put on in association with SMG. These industry events remain a key way to exchange ideas, share learnings and ensure that commerce media gets better every single day. Whether you found yourself with us this week in New York, Chicago or London, it was clear -- the future of our industry is bright! 🌠 Thanks to all who made this week one for the books! #retailmedia #commercemedia

Having attended a number of the Ascendant Network Americas Retail Media Bootcamps, I jumped at the chance for SMG to partner with Susan MacDermid, Karen Kirkwood, Brad Berens, Ph.D. and their wider team to help launch the inaugural European Retail Media Bootcamp. Why? Over the past few days we have seen Retail Media leaders from Germany, Turkey, the Netherlands and the Americas alongside the UK all come together to accelerate the industries growth potential through shared learning and a raw honest candor you often don't come across at other industry events. The fascinating insights from the stage sessions, roundtables and 'water cooler' moments have left me with a longer to do list than when I arrived, but for me, that's a sign of time well spent. From creating a truly connected omnichannel RMN to how to better your retailer organizational structure to a relentless focus on ensuring retail media enhances and delivers for the end customer; we are all working together to accelerate the growth potential of this industry. I'm looking forward to continuing to build and being a part of the Ascendant community, across both the Americas and now Europe. Roll on 2025! #retailmedia #togetherwerise #retailmedianetworks

Why is everyone talking about retail media? Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why? On the latest episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins Multimedia Editor Joseph Arthur on the ground at SMG and Path to Purchase Institute's Retail Media Summit UK '24. Together, Robin and Joe talk all things retail media, with appearances from expert special guests including Dean Harris, Georgia Martin, Samuel Knights Sean Crawford, Jonathan Dunkley, Stuart Mitchell, Taylor West, James Taylor, Nick Larkins, Tom Goulden, and Jessie Bove Dowd. For a flavour of the day, enjoy the video below. Also in this episode, News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai join Robin and Joe for a full editorial recap of the PMW Awards 2024. Together, the team spotlight some of their favourite winners from the evening from the likes of GroupM, PMG, Charlie Oscar, Starcom, Total Media, and more. Listen to the full podcast episode via the link in the comments. Co-op Media Network Boots Media Group The Very Group Tesco WHSmith North America Clinch Qsic Particular Audience dunnhumby Rachel Aldighieri Issy Chambury BE CONTENT Elton Ollerhead Thomas Byrne Tim Bond Ipsos ASOS.com DMA (Data & Marketing Association) UK #retailmedia #influencer #paidmedia #paidsocial #purpose #awards #performancemarketing #advertising

"All I think about is retail media," CEO Samuel Knights tells The Grocer's George Nott! 🧠 📈 "SMG is in rapid ascent. In the past few years, the retail media specialist has established itself as the top partner for grocers looking to capitalize on the opportunity. And that opportunity is sizeable. Retail media is touted to be bigger than television by the end of 2025." 🔗 Get better acquainted with Sam and SMG: https://lnkd.in/eaMTUsdK #retailmedia #commercemedia #profile

With +200 #retailmedianetwoks now live, brands have the luxury of choice on which RMNs they should partner with. Couple that with increasingly limited advertising budgets, what does it take for a retailer to win in a crowded market? Over on MoreAboutAdvertising, I've outlined the five key factors we at SMG x Threefold believe retailers need to achieve success in this crowded landscape: 1. Think Like a Media Company, Not a Retailer 🧠 2. Adopt the Right Media Strategy ✅ 3. Leverage Data to Power Relevant Communications 📊 4. Create a Full Omnichannel Experience 🛒 5. Keep It Transparent 🔎 A big thank you to the MoreAboutAdvertising team for publishing my thoughts. I’d love to hear your take - what else do retailers need in their toolkit to succeed? #published #thoughtleadership #moreaboutadvertising

What are you doing next week? 🤔 Here's a glimpse of where you can find SMG x Threefold next Wednesday, Nov. 13. 🗓 On the East Coast? Join Justin Sparks, VP of Business Development, at Dataxis' Retail Media Days: New York, where he'll take the stage for a discussion about reliable attribution in #retailmedia, featuring Macy's Michael J. Krans, DICK'S Sporting Goods's Ben Weisel and Retail TouchPoints' Alicia Esposito. 📊 Find yourself in the Midwest? That's cool, too! Join Partnership Director Amber Roberts in Schaumburg, Illinois, at P2PI LIVE from the Path to Purchase Institute, where she'll take the stage to deliver 20 Lessons to Succeed in a Fragmented Retail Media Ecosystem. You won't want to miss these insights. 💡 We'll see you there! 👀

Join Partnership Director Amber Roberts today, October 31 at 2 p.m. ET, for the IAB Connected Commerce Webinar: Data Collaboration & Incrementality. 📹 In this webinar: Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies. Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes. Amber will speak on the Incrementality and Advanced Measurement for Retail Media panel, also featuring: 🗣 Michael Becker, Senior Director, Product at Instacart 🗣 Alfred Wang, Director, Data and Product Solutions at Pacvue. ⬇ More details and a link to register below. See you there! ⬇

I am thrilled to share that SMG has proudly partnered with the Ascendant Network to bring their hugely successful RMN Boot Camp concept to Europe. For the past 16 years, SMG has been a pioneer in connected commerce, partnering with retailers and brands to deliver unmatched connected commerce experiences. When you combine our approach with Ascendant's north star - to lift the commerce advertising industry - we could not be more excited to help launch this new community in Europe. The inaugural RMN Europe Boot Camp will take place on the 12th and 13th of November in London, and the event agenda is already shaping up with some excellent speakers from the likes of Ahold Delhaize, Mondelēz International, Uber, REWE Group, Nectar360, Tesco Media and Insight Platform, Co-op Media Network, Boots Media Group, THG, Deutsche Telekom, Currys plc, Mars & L'Oréal to name just a few. Having attended several of the Americas' Boot Camps curated by Susan MacDermid, Marti Funk, and Karen Kirkwood, I'm looking forward to the powerhouse sessions and unrivaled networking with existing and new partners alike, alongside my fellow SMG'ers Samuel Knights, Helen Johnson, and Bianca Hall. The event is nearing capacity, but if you would like to be a part of this #retail, #brand, #agency and #tech community, please do reach out. See you in London! #togetherwerise

I am thrilled to share that SMG has proudly partnered with the Ascendant Network to bring their hugely successful RMN Boot Camp concept to Europe. For the past 16 years, SMG has been a pioneer in connected commerce, partnering with retailers and brands to deliver unmatched connected commerce experiences. When you combine our approach with Ascendant's north star - to lift the commerce advertising industry - we could not be more excited to help launch this new community in Europe. The inaugural RMN Europe Boot Camp will take place on the 12th and 13th of November in London, and the event agenda is already shaping up with some excellent speakers from the likes of Ahold Delhaize, Mondelēz International, Uber, REWE Group, Nectar360, Tesco Media and Insight Platform, Co-op Media Network, Boots Media Group, THG, Deutsche Telekom, Currys plc, Mars & L'Oréal to name just a few. Having attended several of the Americas' Boot Camps curated by Susan MacDermid, Marti Funk, and Karen Kirkwood, I'm looking forward to the powerhouse sessions and unrivaled networking with existing and new partners alike, alongside my fellow SMG'ers Samuel Knights, Helen Johnson, and Bianca Hall. The event is nearing capacity, but if you would like to be a part of this #retail, #brand, #agency and #tech community, please do reach out. See you in London! #togetherwerise