How good culture is using influencers to leverage the current TikTok obsession: Cottage cheese 🧀 #InfluencerMarketing #TikTokTrend #TikTokMarketing #Influencers #SocialMediaMarketing
The Goat Agency
Advertising Services
London, England 120,373 followers
The World’s Leading Social First Advertising Agency 🌎 Powered By Influencers | Part of GroupM Nexus
About us
Goat is a global, award-winning social media and influencer marketing agency. Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. In 2019, we were named Europe's Fastest Growing Agency by Adweek. We were also recently shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards. In 2023 WPP acquired the Goat business and merged with INCA, part of GroupM Nexus. We are now the only truly scaled influencer solution with over 350+ employees, across 34 local markets. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all main platforms including Facebook, Instagram, TikTok, YouTube and Twitch. For business inquiries, please visit our website, and for job applications, kindly apply through LinkedIn or our website. We appreciate your understanding and kindly request no direct messages. Thank you!
- Website
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https://www.goatagency.com/
External link for The Goat Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Advertising, Marketing, Paid Social Media, Social Strategy, Social Media Management, Digital Marketing, Social Media Marketing, Social Media Influencers, Influencer Advertising, Content Production, and Media Creation
Locations
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Primary
26 Red Lion Square
London, England WC1R 4HQ, GB
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127 W26th St
New York, NY 10001, US
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120 Robinson Road
#15-01
Singapore, Singapore 068913, SG
Employees at The Goat Agency
Updates
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GOLD feels good 🏅 Watch our Senior Campaign Manager Elle Kelley, talk to the Associate Editor at The Drum, for our recent win at the The Drum Awards Marketing EMEA! Our incredible team won Gold for their ODEON Cinemas Group TikTok campaign, revitalizing the cinema experience post-pandemic through engaging content and strategic influencer partnerships 🎤 Watch the interview here: https://loom.ly/GFqjV6A #InfluencerMarketing #DrumAwards #MarketingAwards #SocialMediaMarketing #InfluencerMarketing
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Over the years, the Olympics has grown exponentially within the social landscape, and is now a prime opportunity for brands and influencers to get involved. Historically, brands have relied heavily on traditional advertising methods like TV to reach their target audiences. Now with the rise of social media, their landscape has shifted. Influencers, with their engaging and relatable content, have become key players in engaging audiences on a personal level. Read our blog to find out: 👉🏻 The Evolution of Influencer Marketing in Sports 👉🏻 The Unique Opportunity of the Paris 2024 Olympics for Brands 👉🏻 Strategies for Effective Influencer Marketing at the Olympics 👉🏻 Best Olympic Influencer Marketing Campaigns (Past & Present) 👉🏻 Concluding thoughts – Influencer Marketing at the Olympics Read it here: https://loom.ly/BhuR7Vs #InfluencerMarketing #Olympics #Olympics2024 #SportMarketing #SocialMediaMarketing
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This Week On Social: 💌 Guess who's saying 'sharing is caring'? 🔞 TikTok Tightens the Reins 👻 Snap Inc.+ Subscribers Getting the VIP Treatment ⛈️ E.L.F. BEAUTY is Taking the Metaverse by Storm #InfluencerMarketing #SocialMediaNews #SocialMediaUpdate #TikTokUpdate #SocialMediaMarketing #InstagramUpdate
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The best ads don't look like ads. #UglyAds #SocialMediaMarketing #InfluencerMarketing #BrandStrategy
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How Broadcasters Can Win on Social Media in the Summer of Sport 🎾 One of our Account Directors, Jack Edwards, has shared with Broadcast Sport his tips on approaching social content during this summer of sport... He covers: 👉🏻 The increasing synergy of social and sport 👉🏻 Real-time engagement 👉🏻 Influence and influencers 🗞️ Read it here: https://loom.ly/DLxritY #InfluencerMarketing #SummerOfSport #SportMarketing #SocialMediaMarketing
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Are Employee Brand Ambassadors the future of of B2B marketing? 👀 #InfluencerMarketing #EmployeeGeneratedContent #EGC #EmployeeAmbassador #SocialMediaMarketing
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What a WIN for Goat Hong Kong! 🏆🇭🇰 We are beyond happy to announce that Goat Hong Kong has been named Influencer Agency of the Year - GOLD! 🤩 An incredible achievement for an incredible team of people. We cannot wait to see what next year brings... Andy Chung Sheila YAM Lamy Lam #InfluencerMarketing #AOTY #SocialMediaMarketing
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Less than 1 week to go... 🎤 We're inviting you to an exclusive insights and networking event for marketing and procurement professionals within the advertising industry who want to know "What Are You Actually Buying?" 🤔 This time next week we'll be answering your big questions, from agency models to what does "success" look like, and how is it measured alongside our panel of industry experts. Now to meet them: 🐐 Harry Hugo, Co Founder and Chief Campaign Officer 🐐 Hannah May Ryan, Senior Campaign Director 🐐 Ellie Hooper, Head of Client 🐐 Nick Cooke, Co Founder and Chief Client Officer 🐐 George Grant, Creative Director 🐐 Olivia Tutton, Campaign Director 🐐 Alex Burgess, Global Managing Director 🐐 Hannah M., Account Director 🐐 Chris Robinson, Paid Social Director See you Wednesday 10th at 1:30pm at Mortimer House! Secure your place: https://loom.ly/qyyKTbA #InfluencerMarketing #Procurement #SocialMediaMarketing #Agency #Influencer #InfluencerMarketingAgency
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"Getting the word out there is critical and influencers are a huge part of that" - Harry Hugo, Co-founder of The Goat Agency Harry speaks with The i Paper on how to navigate the realities of influencers entering the football scene and how outdated mindsets of influencers is leading to misjudgements and fan outrage... 🗞️ Read here: https://loom.ly/0yCD2x8 #InfluencerMarketing #Influencers #SportMarketing #Euros
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