Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024
Snowplow
Data Infrastructure and Analytics
London, England 13,585 followers
Next-gen Customer Data Infrastructure (CDI)
About us
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and growth teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. Thousands of companies rely on Snowplow worldwide. Learn more at snowplow.io.
- Website
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http://snowplow.io
External link for Snowplow
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Web analytics, Data warehousing , Web and event analytics, Data pipeline and algorithm design and execution, Amazon Web Services including EMR, Redshift and Dynamo DB, Data Analytics, User Engagement, Data Mapping/Modeling, Data Collection, Real-Time Event Data, Marketing Analytics, Digital Analytics, and Composable CDP
Products
Snowplow
Big Data Processing & Distribution Software
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing.
Locations
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Primary
3rd Floor, 48-50 Scrutton St
London, England EC2A 4HH, GB
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33 Arch Street, 17th Floor
Boston, MA 02110, US
Employees at Snowplow
Updates
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While many advertisers and publishers are breathing a sigh of relief about Google's recent cookie deprecation announcement, many Chrome users are still likely to opt out of third party cookies, which will still negatively impact ad targeting. In her latest blog, Snowplow's Michele Szabocsik explores what Google's announcement really means for advertisers and publishers and suggests what they should focus on in an increasingly privacy-conscious world. Click the link below to read the full article. https://lnkd.in/eBsM6cwd #DigitalMarketing #Advertising #Privacy #DataStrategy #Innovation
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Join us on August 13 at 11am ET / 4pm BST for an exclusive LinkedIn Live session: 'CDI or CDP? Choosing the Right Path for Your Data Strategy'. During the session, we'll take a deep dive into the differences between Customer Data Infrastructure (CDI) and Customer Data Platforms (CDPs). We'll also provide you with valuable insights that could transform your approach to customer data management. Whether you're considering implementing a new system or optimizing your current one, this LinkedIn Live will provide you with the knowledge you need to make informed decisions. Click the link below to register for this free, information-packed LinkedIn Live event. ⬇️ https://lnkd.in/e6vze_jZ #DataStrategy #CDIvsCDP #CustomerDataManagement #LinkedInLive
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Join Snowplow's Frederick Day on Aug 15th at 10AM EST / 3PM BST for an exclusive webinar where he'll be showcasing how Snowplow's Data Product Studio bridges the gap between raw data and actionable insights. We hope to see you there! Sign up using the link below. Don't miss your chance to learn how to transform your raw data into valuable data products, enhance your data strategy, and drive better business outcomes. Register now: https://lnkd.in/e8HeFBwy #DataAnalytics #Snowplow #DataProducts #BusinessIntelligence
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📺 WEBINAR ON-DEMAND | Watch back the session with Snowplow's Duncan Evans to discover how Snowplow's Data Product Studio bridges raw data and actionable insights. You'll also get to explore our User & Marketing, Funnel Builder, and E-Commerce Analytics data apps, and learn techniques for building bespoke funnels and performing multi-touch attribution. Watch Now: https://lnkd.in/eYHbzCqp #DigitalAnalytics #Snowplow #DataDriven #MarketingOptimization #ProductAnalytics
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DON'T FORGET! We're hosting a webinar today at 10am EST / 3pm BST where our Solutions Engineer, Duncan Evans, will showcase how our pre-built data apps can transform how you understand user behavior and improve marketing strategies. Don't miss it! Click the link below to register! https://lnkd.in/dNY3vbQ4 #WebinarAlert #UserBehaviorAnalysis #MarketingStrategy #DataApps
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Since the start of the year, we've made significant enhancements to our core pipeline and broader customer data infrastructure (CDI) capabilities. Today, we're excited to share with you the latest developments that make the Snowplow pipeline faster, more cost-efficient, more flexible, and more secure. We're also pleased to share some of the upcoming upgrades. Click on the link below to find out more about the latest updates. ⬇️ https://lnkd.in/ewrQQSdY #DataInfrastructure #CloudOptimization #DataPipeline #TechInnovation
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Join Snowplow, Amazon Web Services (AWS), and Snowflake for an insightful webinar on revolutionizing Digital Analytics strategies to meet the new industry standard on first-party cookies. Explore how ‘Next-Gen Digital Analytics’ is meticulously crafted to assist our customers in modernizing their data strategy and future-proofing their marketing stack. Powered by core AWS and Snowflake components. Register now to get the link to watch live on September 10! ⬇️ https://lnkd.in/en9UkeUK #DigitalAnalytics #FirstPartyData #MarketingStrategy #DataTransformation #Webinar2024
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Missed our recent MeasureMinds Group webinar on 'The Path Forward: Advancing Beyond GA4 to Warehouse-native Analytics'? Not to worry, the recording is now available! Join Frederick Day, Solutions Engineer at Snowplow, as he explores: → The challenges with Google Analytics and GA4 → The benefits of a warehouse-first approach → Snowplow's architecture and real-time capabilities → A live demo of tracking, data validation, and visualization → A real-world case study from Trinny London You can watch back the full session here: https://lnkd.in/dAZ5frwz #WarehouseAnalytics #Snowplow #GA4Alternatives #DataStrategy
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CDI or CDP? Choosing the Right Path for Your Data Strategy As the landscape of customer data management evolves, distinguishing between Customer Data Infrastructure (CDI) and Customer Data Platform (CDP) is crucial for businesses aiming to leverage their data effectively. This session will demystify the concepts of CDI and CDP, highlighting their unique roles, capabilities, and use cases. We will explore the traditional Packaged CDP and the emerging Composable CDP, as well as the comprehensive real-time data handling capabilities of a CDI. With Snowplow as a leading example of a robust CDI, you will gain insights into how CDI solutions like Snowplow deliver comprehensive event data management. By the end of this session, you will have a clear understanding of how to align your data strategy with your business goals, ensuring optimal data governance, integration, and utilization.
CDI or CDP? Choosing the Right Path for Your Data Strategy
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