Sky Betting & Gaming

Earlier this year the Sky Vegas team asked members of the public what games they play to bring entertainment to the little moments in life. And thus, The Household Games were born! 💫 Contestants battled it out for a chance to win £10k in our very own, purpose-built Sky Vegas house as we brought the play in every day to life. We extended the invite to our Sky Vegas colleagues who took part in a 'Household Games' gameshow produced by the social team in support of the new brand proposition. Experiencing life's 'favourite games' they shuffled down Pathway Peril (getting gunged was inevitable!), went head-to-head with a microwave in ‘Beat The Beep’, and raced through rooms in ‘Household Hustle’, just to name a few… We had a lot of fun bringing this proposition to life and as a bonus we donated £10,000 to our Charity Partner, Cure Leukaemia who were present on the day! 🙏 #SBG #SkyVegas #HouseholdGames

Vinnie Jones has entered the chat... 📣 And he's got a message for you! Step up, and learn CPR. We are delighted to share that Vinnie Jones is joining the Sky Bet X British Heart Foundation campaign 'Every Minute Matters' to encourage fans to learn lifesaving CPR. ❤️ With a goal of 270,000 by the end of the 2024-2025 season we are making excellent progress with up to 70,000 completed already. A huge thank you to all of our colleagues who's incredible work on this campaign is going a long way and ensuring it truly makes a difference. 👏 Watch this space next week as we find out more about the hard work behind this already iconic ad! 👀 #StepUp #EveryMinuteMatters #SkyBet

Sky Betting & Gaming X York Ebor Festival 🏇 Last week, some of our colleagues from across SBG and the Flutter UK & Ireland division were having a wonderful time at the Ebor Festival, alongside the hundreds of attendees that turn out every year for this great event.   On the final day, Her Majesty the Queen Camilla, presented the trophy for the Sky Bet Ebor alongside Steve Birch, Chief Commercial Officer at Sky Betting and Gaming. The trophy was awarded to the Henry de Bromhead-trained Magical Zoe.   Next Door But One CIC was the winning charity in the Community Sweepstake, receiving a donation of £20,000 towards their award-winning LGBTQ+ and disability-led theatre in the city. 👏 Thank you to all who attended this very special day! #SkyBet #EborFestival #PositiveImpactPlan #WinTogether

Sky Bet 🤝 EFL (English Football League), the partnership that is saving lives with British Heart Foundation ❤️ Sky Betting & Gaming CCO Steve Birch has written for the Yorkshire Post sharing his reflections so far: "As anticipation grows ahead of the new season, I am both immensely proud of these efforts so far and excited to see how much further we can go. There remain over 20 million adults in this country who never learn CPR. So, whichever Yorkshire club you are supporting this season, hopefully there’s one thing we can all get behind: ensuring we’re all equipped to step in and save lives should the unimaginable happen." Read the full article below. 📰 #SkyBet #EveryMinuteMatters #PositiveImpactPlan #DoMore #ChangeTheGame https://lnkd.in/ezEz8DNC

Sky Bet X EFL (English Football League) Building Foundations Fund 🤝 Accrington Stanley Football Club has become the first EFL club to receive a maximum £100k grant from the Sky Bet EFL Building Foundations Fund, which has the mission of boosting football community projects across England and Wales. ⚽ Dan Colton, Managing Director of Sky Bet commented: “We’re incredibly proud of the impact the Building Foundations Fund is already having all over England and Wales and the calibre of the many applications from CCOs in this round of funding reinforces what vital services these organisations provide and how important it is they have the infrastructure they need to thrive.” Read more below. 👀 #SkyBet #EFL #BuildingFoundationsFund #ChangeTheGame #WinTogether #PositiveImpactPlan #DoMore https://lnkd.in/g-AuVSjz

Our recent brand redesigns have meant challenging the status quo when it comes to what’s ‘expected’ in our industry 👏 Alongside our recent refresh to our SBG brands positioning, comes the consideration that commercial stereotypes may also affect the perception people have about diversity and what it's like to work in our industry. We spoke to Sue Wade, Head of Growth for Sky Gaming who shares her thoughts with us on this subject. 🎥 👀 Interested in a career working with SBG and other big brands in the Flutter UK & Ireland division? Check out our available opportunities: https://lnkd.in/eZs63EHk #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame

Sky Bet: Fan First 🏆 As we wrap up our spotlight on our recent rebrands, we come to Sky Bet’s 'For The Fans' positioning. We recognised the growing parity between bookmaker offerings and set out to shake things up and stand out from the rest of the category.   This new focus is very much on enhancing entertainment for sports fans and showing that Sky Bet understand what it means to be a fan. Our ‘For the Fans’ positioning acknowledges that our audience are fans first, and betting is a way to further enhance their enjoyment or test their knowledge. As huge sports fans ourselves, we’re committed to enhancing the fan experience through betting and beyond. Our fan first mindset is at the heart of everything we do, internally and externally.   We’re heading into our third instalment of campaign activity under the new platform this coming Start of Season, following the ‘For the Fans’ launch and Euros. Here’s a look at one of our Euros ads, in case you didn't catch it!   Ashley Vann, Coral Cranmer, Fiona Bardsley, Richard Duke, Holly Liddell, Jamie Webster #SBG #SkyBet #ForTheFans #ChangeTheGame

Sky Bingo: All Fun No Fuss 🎱   We’re continuing to visit our SBG brands to take a closer look at their new shared vision to best reflect our customers real life online gaming experiences, without all the flashing lights and noise.    When players find a moment to themselves — no matter how brief it may be — Sky Bingo seek to provide customers with everything they are looking for, in a way they appreciate. By dialling back the hype, players can dial up the bingo, slingo and slots. The Sky Bingo rebrand project is also noteworthy for it's creative work - as it was all undertaken in house for the first time, with support from Flutter UK & Ireland creative teams.    Tammy Parker Senior Brand Manager tell us:   “Identifying the insight that players want to “enjoy the fun of bingo & slots without fuss or confusion” was integral to the new brand direction – the category is full of loud bingo brands, reflective of a fun bingo hall, however online bingo is a much calmer experience. Our new creative pokes fun at the “bingo” stereotypes to show there is a different way to get our message across. Leaning into the talented Flutter Creative studios we worked to create a bold and stand out piece of creative”.   The end result? A cracking new direction and campaign for Sky Bingo. Take a look. #SBG #SkyBingo #AllFunNoFuss #ChangeTheGame

Sky Vegas: Playmakers ⭐️ We’re taking a closer look at our recent rebrands, starting with Sky Vegas. Our playmakers campaigns celebrate the play in the everyday – as we embrace both winning and losing. (A first that we are aware of in our industry.) Our research showed us that it’s the excitement of the game as opposed to the big wins that keeps our customers looking forward to playing. It’s not about the hype, neon lights or big promises. It’s about connecting to our customers with realistic and honest messages to show that we understand the real experience of playing online casino games. 🙌 Jonathan Lloyd, Head of Gaming Brand and Propositions at Sky Vegas comments on how we are standing out in our category: “Our research was conclusive; consumers feel that brands within the category don’t understand them, and the existing category advertising tropes compound the distrust they already feel towards casinos. We aren’t focused on the win, but all the feelings of entertainment that players get from online casinos: jeopardy, anticipation, connection – and even losing. That’s their lived experience with us, so it’s only right that we reflect that in our comms.” Lets take a look at one of our new ads below, what do you think? 👀   #SBG #SkyVegas #Playmakers #ChangeTheGame

We’ve been ‘getting real’ lately across our SBG brands. 👀 You may have noticed a change of tone across Sky Vegas, Sky Bingo and Sky Bet brands recently. We’ve been on a mission to better reflect our customer’s betting and gaming experiences, doing away with the flashy lights and noise that our industry is more commonly known for. Over the next few weeks, we’ll take a closer look at each of our newly re-focused brand campaigns that bring this new direction to life and tell you a bit more about the work involved! #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame