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GAIL's continues to gain ground, with an impressive 20% increase in Brand Love since last year.    The bakery has struck a chord with UK consumers, who are increasingly associating the brand with 'premium', 'treat', and 'guilty pleasure' (BrandVue, 2024)   This article dives into the UK's most loved coffee shops & cafes, looking at the power of loyalty schemes, Starbucks' performance, and techniques to unlock new revenue streams.   Read the full article here: https://lnkd.in/eGRKbzp5

📈 GB Business Confidence Rises in Q3 2024 📈   Our latest MarketVue Business Confidence Index shows a positive shift in GB business sentiment, with the index rising from 38 in Q2 to 42 this quarter. Key highlights:   - Growth: Small businesses and start-ups see confidence boosts. - Regional Leaders: London and Southeast regions now lead with +6 point increases. - Top Sectors: Education and Business Services show the largest confidence gains.   Explore the full article for insights on the latest trends shaping UK business confidence.   Read more here 👉 https://lnkd.in/eEcVYAxz   #BusinessConfidence #Savanta #UKBusiness

🚀 Boost your B2B brand tracking with Byron Sharp’s Think, Feel, Act theory! Want to be top-of-mind for decision-makers? Build emotional connections and turn interest into action? With 53% of UK businesses increasing marketing budgets, now’s the time to refine your strategy. Learn more about how Savanta’s insights can help your brand stand out: https://lnkd.in/eh-vGjnu #Savanta #B2BMarketing #BrandTracking #MarketingInsights #BusinessStrategy

🌿 In this year's Most Loved Financial Services report, Aviva is a notable star. The surge in brand love is driven by its growing reputation as both expert and socially responsible leaders in the finance sector (BrandVue, L3M August) Has its public support for The Wildlife Trusts sown further seeds of trust and admiration among environmentally conscious consumers? Check out the full article here: https://lnkd.in/ewFBAS-r #Savanta #BrandVue #BrandLove #Insurance #FinancialServices

The public house is as British as it gets, so it’s not surprising that so many of the UK’s most loved eating out brands are in the pub & bar category.   With Toby Carvery and J D Wetherspoon stealing diners’ hearts, brands like Miller & Carter and The Alchemist struggle to maintain their premium appeal.   Find out what else sets apart the most loved eating out brands in our latest article: https://lnkd.in/ejUWYySY

Savanta’s Spooky Soiree 👻 Our Charities & Volunteering Committee teamed up with our Social Committee to lay on a fun-filled Halloween fundraiser in support of The Listening Place 🧡 There were freshly made pizzas, cocktails, a raffle, and some classic Halloween games for Savanteers to enjoy throughout the night, and show their competitive side. This was our first year hosting the Halloween fundraiser and it went down a storm – everyone had a great time and we fundraised just over £800 for our Charity of the Year whilst we were at it! Thanks to all of our colleagues who came along, and congratulations to our raffle winners! 🏆 #Savanta #LifeatSavanta #SpooySoiree

Gen Z is rethinking alcohol.. and you're invited to find out why in our upcoming webinar:   ↠ Bottoms up & budgeting: what drives Gen Z’s alcoholic consumption?   Join Josephine Hansom & Louis Devane-Waters as they explore the latest data on Gen Z’s spending habits, economic outlook, and evolving approach to alcohol – helping you understand what Gen Z really want from drink brands.    Tuesday, 12 November | 10:00 GMT | Register here: https://shorturl.at/kSEg4

McDonald's vs. KFC UK & Ireland - who's loved more?   We asked 96,000 consumers for their thoughts on hundreds of eateries in the UK, then ranked them according to how loved they are.    Get the top 100 (+ expert analysis) here: https://lnkd.in/emwGyPVE

Millennials have a soft spot for Coke... Our Most Loved Drinks report uncovered fascinating trends in generational drink preferences, with classic Coca-Cola continuing to top the list for Millennials. Gen Z is all about soft-drinks, mirroring their growing trend of being alcohol-free. Meanwhile, their Baby Boomer counterparts are keeping their spirits high with their enduring favourites. Check out the full article and find out what your generation is drinking: https://lnkd.in/e5mB8_Qu

We noticed a problem with data quality in market research.   Advancing technology has opened up even more opportunities for fraudulent panellists and AI bots to skew results. To combat this, we developed our own panel, #YourVue, ensuring we control the process and guarantee authenticity.   Tatenda, Savanta's VP of Audiences, speaks to Research Live about the tech-driven evolution of YourVue. From its inception to its current state, he dissects our innovative approach, the pressing issues our industry faces, and how we're addressing them head-on.   From the importance of better incentives to a strong UX, Tatenda's passion for technology and quality shines in this interview.   Discover how YourVue is not only enhancing data quality but also improving the research panellist experience. Read the full article below! #Savanta #MakeBetterDecisions #UX #Data #MarketResearch