Richard Roberts Archive

Yardley made excellent use of illustrators in its advertising to create an ambience of luxury and elegance that a photograph could not achieve. This example is from 1950. #history #richardrobertsarchive #printadvertising

This soap is still made and is appreciated for its antiseptic properties. In 1949, when this advertisement appeared, it was perhaps even more popular. Rhymes can often be too cheesy – but this one seems to set the right tone. #history #richardrobertsarchive #printadvertising

Another example of Castrol advertising, this time making an association with a famous aircraft manufacturer. Once again, the striking image drives home the message of performance. #history #richardrobertsarchive #printadvertising

C. C. Wakefield & Co promoted its Castrol oils extensively through association with competition success. Advertisements were always simple but dramatic. This one from September 1935 celebrates Malcolm Campbell’s world land speed record. #history #richardrobertsarchive #printadvertising

Here in March 1953 is a wonderful example of illustration capturing the spirit of the new Viscount before it was in service. This aeroplane would go on to be an enormously successful British product, with many export orders. #history #richardrobertsarchive #printadvertising

In World War II women took over many jobs normally carried out by men. This advertisement from 11 December 1941 promoted the suitability of these lighter tools for women workers. Sexist, or simply based on feedback from the workforce? #history #richardrobertsarchive #advertisement #archive #historypreserved #stockport #heritage #manchester #research #printadvertising

In the 1920s Underwood created a series of advertisements on the theme of “Winged Words.” The illustrator here has embarked on a particularly extravagant flight of fancy to put over the value of this portable typewriter. #history #richardrobertsarchive #advertisement #archive #historypreserved #stockport #heritage #manchester #research #printadvertising

In 1962, Teacher’s remained with the use of humour, but with a completely different artist. This advertisement is from the Book of the Braemar Gathering (where cabers are tossed), and plays on the wetness of Scottish weather. #history #richardrobertsarchive #advertisement #archive #historypreserved #stockport #heritage #manchester #research #printadvertising

Only a year later, in 1961, Teacher’s went for a humorous illustration – and not by just any cartoonist. The image is by the extremely famous Rowland Emett, creator of cartoons of impossible machines and whimsical kinetic sculptures. #history #richardrobertsarchive #advertisement #archive #historypreserved #stockport #heritage #manchester #research #printadvertising

Schweppes has always made playful use of its unusual name in its advertising. It created a series on the fictional English county of Schweppshire, and here in 1955 did the same for the US state of Schweppsylvania. #history #richardrobertsarchive #advertisement #archive #historypreserved #stockport #heritage #manchester #research #printadvertising