Purpose Union

The message is clear: social purpose matters today, and it’s not going anywhere. Introducing The Purpose Pulse 2024, our new report exploring the expectations of Gen Z and Millennials when it comes to corporate responsibility. Based on a survey of 1,638 respondents, our report delves into how these generations view businesses and their commitment to social and environmental issues. Key insights: - Gen Z and Millennials expect businesses to do more to tackle social issues, and this expectation is growing. - The majority believe that businesses are not doing enough to address climate change. - Most Gen Z and Millennials say that organisations should prioritise DEI because it's the right thing to do. Ready to see how your business can embrace purpose? Download The Purpose Pulse 2024 now  👉 https://lnkd.in/dcdsH3J #PurposePulse #GenZ #Millennials #SocialImpact #DEI

📅 Purpose Pulse Live: Shaping the Future Join Purpose Union and expert guests as we unveil the findings on Gen Z & Millennial expectations from the Purpose Pulse. Our new report reveals that despite low trust in institutions, 16-43 year-olds are demanding more action from businesses and policymakers. So, how can organisations do more in an effective and meaningful way? Find out at Purpose Pulse Live. #PurposePulse #BusinessForGood #SocialPurpose

Yesterday morning, Blessing Lobho and Yvonne Luu visited the Bronze Woman statue in Stockwell, the first public monument of a Black woman in England. As we celebrate Black History Month, this is an important milestone to reflect on. Based on a poem by Cécile Nobrega, the statue was built to honour the Afro-Caribbean community on the 200th anniversary of the abolition of the transatlantic slave trade. Blessing and Yvonne had the privilege of spending time with the fantastic team at OLMEC and engaging with community members to discuss the importance of amplifying Black voices, especially those of Black women. Blessing reflected: "I think this statue is crucial because young Black women face a variety of challenges, and it's important to keep celebrating things that empower them." You can read more about the Bronze Woman here 👉 https://lnkd.in/eZpSVuw5 #BlackHistoryMonth #CelebrateBlackExcellence #BlackVoicesMatter #RaceEquality #InclusiveWorkplace #CommunityEmpowerment

What matters most to Gen Z and Millennials? To answer this question, our very own Patrick Steen will be sharing data and insights from our latest Purpose Pulse polling at Care2's next breakfast briefing. He'll be sharing practical tips on how you can apply our insights to your digital strategy and land your messages with Gen Z and Millennial audiences. You can join Patrick and other campaigning organisations at The Conduit on Monday 21 October, 9-11.30am. Reserve your spot here 👉 https://lnkd.in/eDWAigyt #PurposePulse #GenZ #Millennials #SocialImpact #Campaigning

This month, we’re excited to celebrate not one, not two, but THREE Purpose Union team members who are marking their work anniversaries. 🌟 Kenza Essalama – 1 year with Purpose Union Kenza is most proud of "co-leading our Climate Counsel and working with organisations to deliver ambitious climate initiatives that support a just transition to net zero". 🌟 Patrick Steen – 2 years with Purpose Union Reflecting on his journey so far, Patrick shares: "What's continued to impress me is the number of organisations who are willing to step up to take on the world's biggest issues. Purpose-led business isn’t a trend that's going to fizzle out - it's here to stay, and it's what motivates me daily". 🌟 Hannah Anderton – 1 year with Purpose Union Hannah’s highlight this year has been "working with the amazing Sanofi US team in planning their second annual Trust, Inclusion and Equity Summit". Kenza, Patrick and Hannah, your fantastic work is hugely appreciated and inspiring to the team every single day. Here's to more exciting projects and big impact! #PurposeUnion #WorkAnniversary #SocialImpact #DEI #EmployeeRecognition

“Be true to your brand and culture. Prioritise action, empower Black voices, and communicate accountability. Think twice if you’re rolling back your DEI strategy.” Ahead of #BlackHistoryMonth2024, PRWeek UK asked 24 PR professionals to provide 24-word answers to this question: What makes a good Black History Month campaign? One of the PR pros featured is none other than our very own Tom Hunt! Read the full article below 👇 #DEI #PR #SocialImpact #BlackHistoryMonth #Campaigns https://lnkd.in/eh5VP3eH

What does climate justice mean? Our very own Kenza Essalama and Karen Larbi recently took to the stage at the #BCorpFestivalUK in Oxford to deliver a powerful talk on climate justice and its strategic relevance to businesses. All three of their sessions sold out and it was fantastic to see so many business leaders engaging with this challenging but essential piece of the climate puzzle. Simply put, climate justice recognises the fact that the people and countries who are the least responsible for climate change are the ones who are suffering its worst impacts today. As Kenza and Karen explained, the operational risks of not addressing climate justice in your corporate strategy are critical - from exposing yourself to supply chain disruptions to harming your talent pipeline, you can't afford to ignore climate justice. If you're not sure where to start when it comes to climate justice and your business, our Climate Counsel service is the place to go. Find out more and get in touch with us here 👉 https://lnkd.in/eRVP_64Y #ClimateJustice #Climate #LouderThanWords #Sustainability

Are big food companies taking planetary health seriously enough? Yesterday evening, our interns Blessing Lobho and Destiny Hollern joined Bite Back at their fantastic event exploring the role that food corporations play in the climate crisis. Bite Back's latest data reveals that 10 food and drink firms are producing more carbon emissions globally than the entire aviation industry. Yesterday's event highlighted this staggering fact and served up a menu of key actions governments and businesses must take to put human and planetary health first. Read more here 👉 https://lnkd.in/d-8sbtfd #PurposeUnion #BiteBack #PlanetaryHealth #PublicHealth #FoodIndustry #ClimateChange

Snap view on Harris v Trump Debate This debate was as high stakes as they come...and it was a fascinating watch. In the world of debating, three broad areas are usually used to assess who has won a debate—strategy, content and speaking style. My view, as someone who prepares CEOs, politicians and activists for such moments, is that Harris won the debate clearly tonight. Here's why. ▶ Strategy Harris entered the debate with a clear two-pronged strategy: 1) to present herself as a candidate ready for office and 2) to destabilise Trump. She achieved both. The Vice President was likely to succeed in explaining what she would do in clear, pragmatic terms. She was incredibly well prepared. The real strategic skill was laying so many effective traps for Trump. Harris managed to goad Trump on his links to Project 2025, crowd sizes, his legal troubles and his mental capacity. Trump took the bait, often meaning he spent less time landing policy blows regarding immigration or crime. Harris clearly got under his skin, preventing him from executing his own strategy, which was to not come across as a bully. ▶ Content Harris's central messages came across clearly and consistently throughout the debate: "Let's turn a page" and "I'm on your side—he's not." These themes underpinned responses, positioning herself as an advocate for the average citizen while portraying Trump as out of touch with their needs. The Vice President effectively used statistics and data to support her arguments, striking a careful balance between factual information and emotional appeal (a much better balance than Biden managed to strike in 2020, for example). However, on the economy Trump was probably marginally better at connecting macroeconomic points to the ordinary lives of Americans. ▶ Speaking Style Trump, true to form, was light on details. While this lack of specificity is not new for the former president, he usually compensates with charm and charisma. That charisma was lacking because of the pressure the Vice President put Trump under from the start. As the debate progressed, Trump became more angry, loud and frustrated. There was no departure from that speaking style. On the other hand, Harris demonstrated a more varied approach to speaking. At times being very Conversationalist, at times even laughing. At other times, speaking forcefully like a Firebrand. In her closing pitch, she deployed a more Stateperson speaking personality. Kamala had a clear plan and executed it well. Trump scrambled and lost all of the main strategic battles in the debate. He was erratic, easily distracted and lost the charm that has carried him through so many debates. The lesson for leaders is when engaging in town halls, panels, speeches or debates: 🗣 Have a strategy 🗣 Prepare 🗣 Don't be sidetracked Let's see what impact this debate has on the voters. For more about Purpose Union's service that coaches leaders and teams on how to drive change through their voices - get in touch.

Will you be at the #LouderThanWords festival with B Lab UK? Our very own Kenza Essalama and Karen Larbi will be in Oxford this week hosting an exciting session on #ClimateJustice and how it impacts your organisation. If you're attending the festival, you're in luck - the session is being run three times and there are still a few spaces available. They're going fast so be quick! Be sure to say hello to Kenza and Karen if you run into them and fancy chatting all things climate, social purpose and DEI. Sign up for their sessions on your Louder Than Words app and find out more here 👇 https://lnkd.in/edRKbH4g