PURPLE

This season, PURPLE maintained a strong presence at MFW, supporting clients across both presentations and runway shows for SS25. DSQUARED2 turned up the heat, bringing a renewed sense of focus to their vision of maximal multiplicity BILLIONAIRE elevated the modern dandy, in a new, refined manner, synonymous with luxury. DAVID KOMA LONDON blended playful characteristics with refined elegance for his menswear debut. SANTONI's immersive presentation transported guests to the intangible essence and spirit of Le Marche to the centre of Milano. JordanLuca authentically combined its English and Italian origins, presenting a collection that portrays the ethereal grace of the ballerina, and the stark world that revolves around her. Canali celebrated 90 years, presenting their SS25 collection at Palazzo Bovara. Paul & Shark brought the Riviera to the heart of Milan, embracing the colours, prints, and ambiance of the most beloved island in the Gulf of Naples for the season.

Winner of this year's British Fashion Council/GQ Magazine Designer Fashion Fund 2024 - Bianca Saunders, presented her SS25 collection, “The Hotel” at Paris Fashion week, inspired by Haitian Jamaican jazz from the 1980’s. Following on from their partnership last season, the collection has been created using responsible fabrics from the LVMH-backed platform Nono Source. Alongside this, Saunders teased her first footwear collection in partnership with the Portuguese Association of Footwear and Leather Goods and manufactured by Valuni. Watch the full show on YouTube:  https://lnkd.in/e5MD-NiP Supported by Penhaligon's, The Ordinary DECIEM | THE ABNORMAL BEAUTY COMPANY and adwoa beauty.

Last week, PURPLE client Charles Jeffrey LOVERBOY, celebrated its 10-year anniversary during London Fashion Week Men’s SS25 - showcasing Jeffrey’s exceptional creativity held within the grounds of Somerset House. The collection is a reflection of the brand's distinctly British approach to style, making reference to the brand's archive and hero garments through new “animal familiar” takes on the iconic ears beanie and the Warholian banana motif rendered oversized and overripe in black velvet. Guest and Models included Tilda Swinton, Erin O’Connor, Beth Ditto, Katy England, Bobby Gillespie, Wolf Gillespie, Lux Gillespie, Cora Corre, Tish Weinstock, Princess Julia, Miss Jason, Jodie Harsh, Jack Wolfe, M Huncho Coinciding with the unveiling of the SS25 collection is the opening of The Lore of LOVERBOY exhibition at Somerset House - celebrating 10 years of club to catwalk. Charles is one of Somerset House Studios’ original residents and is still based there today. The exhibition has been co-curated by Charles Jeffrey LOVERBOY, Jonathan Faiers, Bunny Kinney and Somerset House. The exhibition designer is David Curtis-Ring. Now open until the 1st of September ’24. 

Natalia Vodianova hosted a breakfast event at White City House in London last month, featuring an intimate conversation with Rita Ora. As part of the Create What You Wish Existed speaker series, powered by Locals.org, this fireside chat explored Rita’s entrepreneurial journey.    PURPLE client, Locals.org, is a social platform for connecting people via real-life events and communities - bringing together entrepreneurs and founders, who are driving positive global impact.    Photos by Dave Benett

PURPLE client PARIS TEXAS launched a co-designed capsule collection with multi-talented British Artist, Nadia Lee Cohen.  To celebrate the launch, Paris Texas and Nadia Lee Cohen hosted an intimate dinner and after-party at Penthouse 64 at Chateau Marmont. PURPLE led on global media strategy securing coverage on the collaboration. In addition to communications efforts, PURPLE managed aspects of the event including guest list and handling RSVPs, FOH operations, and dressing attendees. Key attendees included Peggy Gou, Addison Rae, Simi & Haze, Fai Khadra, Mel Ottenberg, Christian Coppola, Jordan Firstman, Sydney Carlson, Beck, Caroline Polachek, Paige Elkington, Alia Penner and more. Photography by Myles Hendrik

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Porsche AG unveiled the latest iteration of ‘The Art of Dreams’ series, ‘The Pattern of Dreams’, with an immersive installation by Numen / For Use and the unveiling of Porsche Pepita Edition by Vitra. MCM WORLDWIDE took Salone del Mobile, with the debut of MCM Wearable Casa: a seven-piece furniture and accessories collection, created in collaboration with Atelier Biagetti. Yabu Pushelberg unveiled their first booth design in collaboration with Kohler Co. for this year’s Salone del Mobile. A place where art, design, and wellbeing intersect, the booth serves as an immersive exhibition that takes visitors on a captivating journey inspired by the rhythms of flowing water and the circadian cycle. The Invisible Collection together with Pendhapa Architects x Métaphores showcased exquisite pieces of furniture design in the private apartment of Antonin Hautefort, co-founder of Pendhapa Architects. Meticulously conceived by Pendhapa Architects, the unveiling offered an exploration into the studio’s innovative ventures within architecture, interior design, and furniture design, with each piece of furniture available exclusively via Invisible Collection SANTONI unveiled an installation by Patricia Urquiola for Cimento. Buccellati presented its new Tahiti Picnic Baskets, in collaboration with designer Patricia Urquiola.

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